SPEAKER 1: Dentsu Creative's mission is
all about enabling modern creativity
powered by data, tech and AI.
One of the biggest challenges today
for clients and marketers is
they've got to create more content than
ever on an ever on an ever-growing number of channels.
Copilot is really revolutionizing our creative workflow.
Typically with a client,
we would come up with ideas, and we'd go away
and maybe days, weeks, even months later,
we'd come back with creative visualizations.
With Copilot, we can actually do that
while we're in the room with the client.
Copilot is able to plug it into
our own custom applications called Digital Interact.
We have literally hundreds of thousands of assets
we can now search with more natural language
all within Teams right in the heart of our workflow.
SPEAKER 2: One of
the key activities and time
saving things Copilot does for me is
translating initial key messages into a first draft.
That is saving at least 30 to 60 minutes my time.
Now we're a 72,000 person organization.
It's a huge resource savings.
It enables our people
to get back to what they're brilliant
at, driving the storytelling within brands.
Now I've used Copilot,
I can't imagine a world without it.
It is just a necessary tool for
me day to day, and I depend on it.