Growth starts with Microsoft Marketplace

Microsoft Marketplace connects customers to a comprehensive catalog of vetted partner solutions. Marketplace allows customers to easily discover, buy, deploy, and manage cloud and AI solutions and professional services from Microsoft partners, all through one trusted source.

For software companies, Marketplace offers access to millions of global Microsoft customers, whether you’re selling directly online, through the partner ecosystem, or co-selling with Microsoft.

Selling through Marketplace gives you access to a global audience of Microsoft customers actively seeking cloud solutions. This creates new opportunities for you to scale your business and co-sell with Microsoft.

Marketplace also helps you simplify the sales process and drive growth by allowing you to sell where customers prefer to buy. With ISV Success, we support you at every stage—from onboarding to publishing to growth—to ensure your success.

Microsoft unified Azure Marketplace and AppSource into a single web storefront. The goal is to give customers one destination to find, buy, and manage the right cloud and AI solutions while giving publishers a simpler way to reach more customers.

There’s no cost to publish offers in Microsoft Marketplace. However, we do collect a 3% agency fee when customers purchase your offer through Marketplace.

We offer a 50% reduced agency fee for all renewals sold as private offers through Marketplace. This helps you maximize profitability while reinforcing valued relationships with your customers.

Microsoft Marketplace supports a range of solutions to meet customers’ diverse business needs, including Software as a Service (SaaS) apps, virtual machine images, containers, managed applications, and solution templates.

Marketplace also supports services and apps that integrate with Microsoft Azure, Dynamics 365, Microsoft 365, Microsoft Teams, and Microsoft Power Platform.

To create offers in Marketplace, your organization must first become a Microsoft partner by agreeing to the Microsoft Partner Agreement and accepting the Microsoft Publisher Agreement. To sign up to be a Marketplace publisher, visit Partner Center.

After you sign up and accept the Microsoft Publisher Agreement, you'll have access to the Marketplace page in Partner Center. This is where you’ll create and manage offers and view analytics reports.

Co-selling with Microsoft means collaborating with Microsoft partners and sellers on joint sales opportunities. When you achieve Azure IP co-sell status, you gain access to 500,000 Microsoft partners and a global sales force, allowing you to expand your reach into new markets.

You can also create private offers for Cloud Solution Providers, which empowers resellers to sell your solutions. To qualify, your offer must meet specific criteria.

Multiparty private offers (MPOs) enable you to scale and drive repeatable revenue with Microsoft channel partners through Marketplace. With MPOs, you can quickly create new offers, customize pricing and terms, and close bigger deals faster.

To create an MPO, make sure you have Partner Center access. Once you’re in Partner Center, navigate to “Private offers,” select “Create new offer.” Then, customize the details, and invite your channel partner with an enrollment link. The partner must accept and complete the enrollment process.

Microsoft offers resources and benefits for software partners through ISV Success and Marketplace Rewards.

ISV Success delivers technical guidance to help you quickly build and publish solutions, while Marketplace Rewards provides sales and marketing support to help you boost visibility and co-sell opportunities.

No, you don’t need to enroll in ISV Success to publish an offer on Microsoft Marketplace. However, ISV Success can help you build, migrate, or replicate apps for publication on Marketplace.