In each Season One episode of Tim Gunn's Guide to Style, Gunn uses his unmatched counseling skills to turn the fashion weary into polished individuals. While Gunn focuses on the big picture of each subject's transformation, Webb guides the women through shopping the Tim Gunn way, by steering their choices and listening to their concerns and offering solutions. The series utilizes several tools to help a diverse set of women make themselves over, including a list of various "fashion icons" the subjects pick from to determine who inspires their style – be it Jackie O., Angelina Jolie or Sarah Jessica Parker. Then, when building their signature looks, the subjects use Gunn's "essential shopping list," which includes 10 basic pieces that no closet should be without. Armed with Gunn's rules, each makeover subject is encouraged to get a great pair of jeans, a trying task for any woman. After the fashion is taken care of, Gunn calls on his friends and colleagues to put the finishing touches on the women, including hair and make-up.