Marketing Leader Interview with Jeff Marcoux
Jeff Marcoux, CMO Lead of Microsoft Worldwide Enterprise Marketing, shares his thoughts on marketing and customer relationships during an interview for Reimagine Marketing. Here’s just one of the questions that was posed:
Can you give us an overview of Microsoft’s solutions? Any upcoming innovations/releases you can share?
The digital world is one of radical overabundance – overabundant data, overabundant ads, and overabundant apps. All of this data, all of these platforms, empower marketers by making it easier than ever to reach the consumer with their brand message. But at the same time, there’s more data than we know how to use, and the consumer is being overrun by ads. As a result, ads are becoming less and less effective per capita. The result is a vicious cycle. The consumer tunes out most ads, platforms respond by throwing more ads at them; the consumer ignores the new ads, and so platforms develop even more disruptive pop-ups or pre-roll video. And at the same time, marketers have such an overwhelming amount of data, from such a large number of sources, that it’s difficult to get the most value from their data set. As a result, marketing becomes harder than it should be, and less potent.
The small problems and inefficiencies that constrain how marketers work with data, and each other, converge with ad platforms that prioritize volume and quantity to produce poor consumer ad experiences. That’s why we’re here. Microsoft has developed a single, holistic vision designed to make our clients’ marketing campaigns more effective and easier to implement. From analytics to operations, from advertising platform to experience, we have the most comprehensive set of solutions available, and they come together around one simple idea: make your marketing work.
