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Marina Arnaout articles

Headshot of Marina Arnaout
Marina Arnaout
Business Applications, Microsoft
Published 

The impact of AI on the customer experience in financial services 

Artificial intelligence (AI) is altering financial services and disrupting the traditional ways of doing business and interacting with customers. Technology is opening the door to new operating models, while introducing competitive dynamics that will reward forward-thinking institutions and punish those that are not able to keep pace. For the western economy, AI looks promising.