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Mark McCardle articles

Mark McCardle
Mark McCardle
Chief Financial Officer, Microsoft UK
Published 

How to future-proof your business: a CFO’s-eye view   

At times of economic turmoil, chief financial officers (CFOs) are under even more pressure than usual to manage risk and drive resilience. That means managing their organisations’ profit and loss, cutting overheads, and otherwise reducing costs while planning for the future. The way forward for getting your P&L in line is to drive revenue.