Tom Wakelin articles

Tom Wakelin

Social Media Marketing Manager

Tom Wakelin is Microsoft UK’s Social Media Marketing Manager, responsible for our digital communities across consumer, commercial, education and developer. Whether it’s a Facebook message, tweet, Instagram Live broadcast, or LinkedIn blog, Tom and the team are always looking for innovative ways to help tell the Microsoft story and drive excitement for our products and services. He’s always on the lookout for exciting customer stories that bring the magic of technology to life.

Featured image reading Prepare for Black friday and Christmas

Cross-industry

Published 08/11/2019

How to prepare your business for Black Friday & Christmas sales

In 2018, Black Friday sales hit a colossal £1.4bn in the UK – an increase of 7.3% on the previous year. In the US, it hit a record £4.8bn. Was your business prepared? What can you learn from UK retailers during the run up to this period?

Cross-industry

Published 19/08/2019

5 ways to increase the accessibility and visibility of your social media content

How do those living with vision, hearing, cognitive or motor needs communicate with your brand online? Despite the culture shift towards a more accessible online experience, few organisations are truly leading on this important issue when building their social media marketing strategy.