Are you a slow-mo company or can you keep pace with the speed of business?
Fast-moving world. Pace of change. Disrupt or be disrupted. You know the drill. You hear the groans.
Urgently-worded business-world banter flies fast and furious across column miles of business and technology journalism, executive summaries and white papers. To what end? To create a feeling of panic and fear of failure, no doubt.
Then there’s the mythological, moralistic and biblical analogies that can lead to questions and confusion. What does the David and Goliath story really mean? I’m not that handy with a slingshot, so maybe I’m not cut out to be a David? And surely, no matter what Aesop said, it’s got to be better to be the hare?
And breathe…
Size doesn’t matter. Fast companies out-compete slow companies
At last, a remark from an industry commentator that cuts through the clutter and clichés more pertinently than most. Ulrik Newhammer, former chief executive of Coca-Cola Germany and now senior vice president at Salesforce recently said, “In the past, it was bigger companies that out-competed smaller companies – I think that is history. Today the fast companies out-compete the slow companies.”
It’s refreshing, revitalising and gets right to the point. It sounds like good news. It suggests that the way companies compete is changing. Businesses might even dare to dream that if they can turn on a sixpence or a dime, they’ll soon be coining it. Enough of that waffle. What businesses need to do is be constantly looking for and finding the competitive advantage, without disrupting their daily operations. When they see an opportunity, they must be able to rethink their direction and make the necessary operational changes very quickly.
Intelligent business applications give everyone the green light
To make effective changes, businesses need tools that let everyone work toward the same goal. The structures and processes of yesteryear are no longer fit for purpose or relevant – they’ll only slow you down. What businesses need is intelligent, connected business applications to:
- Better engage customers
- Empower employees
- Optimise operations
- Reinvent products and business models
You can get up to speed when you work with CRM and ERP capabilities that are integrated into applications that work seamlessly together. Now, with Microsoft Dynamics 365, it’s possible to collaborate across sales, customer service, field service, operations, financials, marketing and project service automation.
And you can travel as light as you like. Dynamics 365 lets you start with what you need and add applications as your business grows. Watch this video to find out how you can keep pace with the speed of business and drive proactive action from insights or download this eBook and compete better with integrated CRM and ERP working seamlessly together.
Learn how cloud-connected operations can improve your speed of business
