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Tag: Digital Marketing
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![AI to improve digital customer experience featured image](https://www.microsoft.com/en-gb/industry/blog/wp-content/uploads/sites/22/2020/03/AI-to-improve-customer-experience-300x169.webp)
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How to improve the digital customer experience with data and AI
In this era of emerging tech, how can we use data and AI to create more personalised, immediate and intelligent customer experiences.![Two people shopping using technology beside the text Reimagining retail with AI](https://www.microsoft.com/en-gb/industry/blog/wp-content/uploads/sites/22/2019/10/ID6046-BloggerSeries-ReimaginingRetailWithAI-FeaturedImage-300x169.webp)
Reimagining retail with AI
Say ‘AI’, and plenty of people conjure up images of robots taking over the world. However, that does a disservice to the many ways the technology can benefit us as a society. AI can help empower businesses and customers through concise transactions and online marketing.![a close up of a logo](https://www.microsoft.com/en-gb/industry/blog/wp-content/uploads/sites/22/2019/10/ID5624-BloggerSeries-5WaysStorytellingDigitalMarketing-FeaturedImage2-300x169.webp)
5 ways storytelling can fuel your digital marketing
Telling stories is one of the strongest ways to build and humanise your brand to better connect and resonate with your customers. Digital marketing, however, can sometimes feel more like a numbers game, putting emphasis on commercial objectives and the analytics behind how content is performing.![Blogger series banner](https://www.microsoft.com/en-gb/industry/blog/wp-content/uploads/sites/22/2019/06/ID-4927-Blogger-Series-5-Barriers-To-AI-Adoption-800x450-300x169.jpg)
5 barriers to AI adoption: learnings from our own journey
AI potential positions it as the most powerful tech on the planet. Here are 5 key learnings to help you build your AI road map and strategy.![Be Your Future - Microsoft Apprenticeships and Degree Apprenticeships](https://www.microsoft.com/en-gb/industry/blog/wp-content/uploads/sites/22/2019/05/ID-4807-Be-Your-Future-Microsoft-Apprenticeships-and-Degree-Apprenticeships-800x450-300x169.jpg)
Microsoft Apprenticeships and Degree Apprenticeships: My Story
A blog by Tom Light, focusing on apprenticeships and degree apprenticeships at Microsoft and his experience in Microsoft’s Early in Career community. I owe a lot to the Microsoft apprenticeships and degree apprenticeships programme.![be your future](https://www.microsoft.com/en-gb/industry/blog/wp-content/uploads/sites/22/2019/05/Sophie-blog-thumbnail-300x169.png)
A day in the life of a Marketing Communications Intern
Interested in a role in Marketing Communications? Sophie Marriott, a Marketing Communications Intern at Microsoft, shares what a day in the life of her role looks like and what it’s been like adjusting from university life.![5 steps to move to a cloud CRM graphic](https://www.microsoft.com/en-gb/industry/blog/wp-content/uploads/sites/22/2019/04/5-steps-to-move-800X450-300x169.png)
5 steps to move to a cloud CRM
Customers these days have access to more choice, information, and products than ever before. On top of this, they have more devices to access everything on, and more channels to engage businesses on. Because of this, customers don’t have the time or patience for poor experiences. This is where customer relationship management (CRM) comes in.![Using AI to transform customer experiences](https://www.microsoft.com/en-gb/industry/blog/wp-content/uploads/sites/22/2019/04/Using-AI-to-transform-customer-experiences-300x169.webp)
How to use AI to innovate and transform customer experiences
Ever found yourself scrolling through Instagram, looking at your friends’ amazing holiday pictures and wishing you were there? Well now you can be there quicker than you think, thanks to easyJet’s latest in-app innovation, the Look&Book. With the world’s first visual travel booking tool, you can book a holiday from a photo.![](https://www.microsoft.com/en-gb/industry/blog/wp-content/uploads/sites/22/2019/01/AI-op-300x181.jpg)