Don Ready (Piven) is as serious about sales as he is about partying. When he is approached to help an ailing car dealership, Ready recruits a crew of his best men and attempts to sell a record number of cars over one weekend. The only things standing in his way are a rival dealer, who wants Ready to fail so he can take over the dealership, and the one girl immune to his sales skill charms. The Goods: Live Hard, Sell Hard is produced by Will Ferrell and Adam McKay (Step Brothers, Talladega Nights) and stars Jeremy Piven (Entourage), Ed Helms (The Hangover), David Koechner (Anchorman) and Ken Jeong (Role Models).