After eight years of absence, Steve Coogan has brought back to life one of his most renowned and outrageous characters - Alan Partridge. Unable to resurrect his TV career, our unique presenter Alan is now hosting a radio show called Alan Partridge's Mid- Morning Matters on North Norfolk Digital with Sidekick Simon, a lab technician he met in a pub, who Alan thinks is so hilarious he decides to give him a break on live radio. Filmed through a webcam-eye-view, this is Alan Partridge for the digital age, although he hasn't quite caught up with the rest of us.