Making a big difference for small farmers
Indian agriculture ecosystem grapples with significant challenges like insufficient irrigation facilities, soil degradation, nutrient depletion, and a heavy dependence on manual labour and basic tools. These hurdles underscore the need for strategic interventions aimed at unleashing the potential for sustainable growth.
ITCMAARS aims to empower farmers to optimise their practice and enhance overall agricultural productivity, marking a significant stride toward a tech-enabled future for Indian agriculture.
Improving livelihoods of smallholder farmers
ITCMAARS is a phygital ecosystem that provides an array of agrisolutions to farmers. An integral part of the ITCMAARS application is Krishi Mitra a farmer Copilot powered by generative AI. What makes it unique is its ability to understand and respond to farmers’ queries in voice and regional languages using Microsoft’s Voice-to-Text technology. Farmers simply ask their questions and Krishi Mitra generates helpful responses.
Like having an intelligent friend
By providing personalised agricultural advice and information, Krishi Mitra aims to empower farmers, improve productivity, and promote sustainable farming practices. It revolutionises farming support with its intelligent and inclusive approach.
S Sivakumar
Group Head, Agri and IT businesses
ITC
The app will cover as many as 4,000 Farmer Producer Organizations (FPOs) which is, practically all such organisations in the nine states where the company has extensive agri business presence, by 2030.
100,000+
users engaged with Krishi Mitra
2,000+
unique questions answered
ITC is one of India’s foremost private sector companies and a diversified conglomerate with businesses including Agri Business.
More details at https://www.itcportal.com
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