Creating a new interaction paradigm
Myntra wanted to elevate its customer experience by providing outfit suggestions from its wide selection. Myntra also wanted to add conversational shopping features as part of a new interaction paradigm for online shopping for its varied set of customers.
Myntra looked at Generative AI tools to enhance the shopping journey, providing customers with a differentiated and enjoyable experience.
Different strokes for different folks
Myntra developed different AI solutions to create a unique shopping experience. These included: MyFashionGPT powered by Microsoft’s Azure OpenAI service and ChatGPT 3.5, enables shoppers to search for outfits by typing in a text that closely resembles natural conversations. MyStylist is an advanced AI-based personal style guide that provides comprehensive outfit recommendations to consumers. Maya is a conversational shopping assistant that initiates chat conversations and guides users from broad queries to narrowed choices through interactive engagement.
Positive sentiments
Users who interacted with MyFashionGPT demonstrated a notably higher likelihood of purchasing products in more categories compared to those who did not engage with the feature. Maya users are conveying overwhelmingly positive sentiments while My Stylist has garnered notable user adoption.
The addition to these tech-enabled offerings places Myntra at the forefront of assisted fashion shopping.
Nandita Sinha
CEO
Myntra
At Myntra, we are committed to pushing the boundaries of online lifestyle shopping experience, leveraging the latest in technology including AI and Generative AI. Our latest offerings in conversational shopping such as Maya and MyFashionGPT and pairing suggestion viz. MyStylist stand testament to that. We look forward to going deeper in this journey of enabling a seamless fashion experience for our evolving consumer base of fashion-forward shoppers in the country and help them look and feel good.
The addition of AI-enabled offerings places Myntra at the forefront of assisted fashion shopping.
Myntra, India’s no. 1 online fashion destination, justifies its fashion relevance by bringing something new and chic to the table on the daily.
More details at https://www.myntra.com
Mphasis
Narayana Health