AI is proving to be a pivotal tool in enhancing both operational efficiencies and employee satisfaction. We conducted a survey of 1,300 users of Microsoft 365 Copilot to understand what’s going well, where there are challenges, and what early behaviors can teach us about adopting and rolling out AI broadly.

Over the course of about one business quarter (11 weeks), Copilot users saw improvement in four key outcomes: productivity, meeting relief, work enjoyment, and work/life balance. Key finding include:

• Users saved an average of 11 minutes per day, with the most efficient users saving up to 30 minutes.
• 75% of users said they were more productive.
• 57% of said Copilot helped them enjoy their work more.
• 34% of users said they had better work/life balance. 
• 37% of users said they were able to attend fewer meetings.

Forrester conducted a Total Economic Impact™ study of Microsoft 365 Copilot—formerly known as Microsoft Copilot for Microsoft 365. The interviewees and survey respondents shared how Microsoft 365 Copilot transformed their organizations with improved sales, marketing, customer experiences, operations, and company culture. The results of the study were clear—that organizations are achieving success faster and expecting future revenue growth because of AI.

Read the 2024 commissioned Forrester Consulting study, New Technology: The Projected Total Economic Impact™ of Microsoft Copilot for Microsoft 365, to learn how AI helps:

• Increase topline revenues.
• Decrease operational expenditures.
• Reduce new-hire onboarding times.
• Improve diversity, equity, and inclusion (DEI).
• Facilitate a better work-life balance. 
• Aid compliance and security.