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Dynamics 365
Announcing new Microsoft Copilot capabilities that transform the way marketers work.

Dynamics 365 Customer Insights

Create engaging experiences by uniting customer data with real-time journeys and Copilot in Customer Insights.
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Overview

Deliver connected customer journeys

Understand your customers and create truly personalized experiences.
  • Unify transactional, demographic, and behavioral data with AI-powered identity management for a holistic view of customers.
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  • Enrich profiles with diverse data sources, including proprietary intelligence, and unlock predictions with prebuilt AI models.
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  • Build new segments or discover new audiences with AI recommendations that are continually updated with real-time data.
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  • Add consent data during the unification process using automatic data refresh to ensure that your organization meets privacy and security regulations.
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The Total Economic Impact™ of Microsoft Dynamics 365 Customer Insights

Explore the advantages of Dynamics 365 Customer Insights in this commissioned study conducted by Forrester Consulting.
Get the study
324%
ROI over three years1
75%
Time savings on customer journey development1
<6
Months to payback1
15%
Improvement to conversion rate per customer journey1
Pricing

Start where you want, add what you need

See pricing details

Dynamics 365 Customer Insights

tenant/month
Price does not include tax.
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Unify customer data with personalized journeys. Includes up to four environments, 100,000 Unified People,2 and 10,000 Interacted People.3

Partners

Discover Microsoft partners

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Get started with consulting services

Get help with solution assessment, architecture planning, implementation, and training.
Browse services
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Explore Dynamics 365 partner apps

Extend and enhance your solution with prebuilt apps tailored to your industry or needs.
Browse apps
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FastTrack for Dynamics 365

Go live confidently with onboarding and training led by Microsoft experts and partners.
Learn more
Use cases

Connected customer experiences across teams

Marketing

Tailor real-time customer journeys and use Copilot to find new insights, create audience segments, and produce personalized content.

Sales

Empower sellers with real-time leads, enabling personalized interactions through AI-generated predictions and product recommendations.

Service

Identify customer issues proactively and provide service representatives with in-depth customer profiles that help route cases and resolve issues faster.
Customer stories

Real customers, real results

Explore all customer stories
  1. Kodak alaris logo
  2. Sonepar Logo
  3. Team rubicon logo
  4. Lync & Co Logo
  5. Campari Group logo
  6. Valencia logo
Kodak alaris logo
“With the use of AI-enabled features in Dynamics 365, we believe we can provide a better experience for our team, our partners, and our customers.“
Nick Amorese, Global Client and Partner Operations Manager, Kodak Alaris
61%
Cost savings

Products

Dynamics 365 Customer Insights
Sonepar logo
“We have a variety of customers. Digital visibility powered by Microsoft enables Sonepar to deliver a personalized omnichannel experience to every one of our customers.”
Jérémie Profeta, Chief Transformation Officer, Sonepar

Products

Dynamics 365 Customer Insights
“Copilot in Dynamics 365 Customer Insights lets us move quickly, effectively, and efficiently. That’s what sets us apart, and those three elements are important in disaster response.”
Art delaCruz, Chief Executive Officer, Team Rubicon

Products

Dynamics 365 Customer Insights
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Lync & Co Logo
“I see that with Customer Insights and the use of Copilot we can achieve great success and results by improving the brand.”
Madalena Albuquerque, Product Owner, Lynk & Co

Products

Dynamics 365 Customer Insights
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Campari Group logo
“We’re accelerating the visibility of consumer insights and business intelligence.”
Chad Niemuth, Vice President Global IT, Campari Group

Products

Dynamics 365 Customer Insights
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Valencia logo
“Once you bring different types of data into the mix, you can understand more about people.”
Franco Segarra, Head of Innovation, Valencia CF

Products

Dynamics 365 Customer Insights
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Resources

Find resources in your favorite formats

  1.
Forrester Logo
Research

The Total Economic Impact™ of Microsoft Dynamics 365 Customer Insights

Explore the advantages of Dynamics 365 Customer Insights in this commissioned study conducted by Forrester Consulting.1
Get the study
Gartner logo
Report

Gartner names Microsoft a Leader

Microsoft was named a Leader in the 2023 Gartner® Magic Quadrant™ for B2B Marketing Automation Platforms.4
Read the blog
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Report

Leadership Compass, Customer Data Platforms

See the Customer Data Platforms analysis by KuppingerCole Analysts, August 2022.
Read the report
Back to RESOURCES - Analyst reports tab section
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Next steps

Try Dynamics 365 Customer Insights

Deliver personalized, responsive, and connected customer journeys using built-in AI and analytics.
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Request a call back

Have a Dynamics 365 expert contact you.
Send request
  1. [1]
    Results are over three years for a composite organization based on customers interviewed for a commissioned study delivered by Forrester Consulting, The Total Economic Impact™ of Microsoft Dynamics 365 Customer Insights, April 2024.
  2. [2]
    Unified People refers to a uniquely identified individual that is created through a collection of defined data source sets from multiple systems, represented by a profile.
  3. [3]
    Interacted People refers to any Dataverse entity (such as a contact, lead, account or an Insights profile) that is interacted with. A person is considered interacted when they are interacted with via either an outbound interaction or an inbound one such as filling out a form via a marketing website. The interaction can be sent through the channels available in Customer Insights (such as emails, text messages, or push notifications), other Microsoft channels (such as Azure Communication Services), or external systems (such as other text-messaging providers).
  4. [4]

    Gartner, Magic Quadrant for B2B Marketing Automation Platforms, Rick LaFond, Jeffrey L. Cohen, Matt Wakeman, Jeff Goldberg, Alan Antin, 20 September 2023.

     

    Gartner is a registered trademark and service mark and Magic Quadrant is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

     

    Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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