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INDUSTRY

Microsoft for consumer goods

Connect your brands, employees, and consumers.
Microsoft for consumer goods
OVERVIEW 

Evolve with consumer preferences

Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.

Build brands people love

Deliver tailored marketing and drive brand equity with holistic consumer insights powered by data.

Develop next-gen products

Reduce time to market and drive efficiency with agile and collaborative design and production.

Create sustainable supply chains

Anticipate disruptions and enhance forecasting accuracy to optimize operations and sustainability.

Optimize routes-to-market

Increase sales, improve margins, and maximize profitability with data-driven channel strategies.
CAPABILITIES

Achieve more with consumer goods solutions

Meet consumer demands, build brand loyalty, and drive sustainable growth with predictive analytics and data-driven insights.
  • Scale your brand using advanced AI targeting, boost engagement with data-driven insights, and protect brand reputation with robust safety features. 
  • Reduce support costs and improve overall customer satisfaction, encourage intuitive interactions, and enable consistent, data-driven experiences.
  • Gain a 360-degree unified view of consumer data, automate marketing execution, optimize marketing campaigns, and analyze consumer data profiles.
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CUSTOMER STORIES

See how brands are innovating 

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Discover valuable resources

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Blog
• August 2023

Generative AI will revolutionize Revenue Growth Management

Learn how to strategically embed generative AI to drive stronger revenue growth management (RGM) outcomes.
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E-book
• December 2023

Strategies for Next-Gen Retail

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E-book
• December 2023

Resilient Manufacturing Supply Chain

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Video
• December 2023

Sustainability in the Era of AI

NEXT STEPS

Achieve more in consumer goods

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Partners

Connect with partners

Get in touch with trusted Microsoft partners to find up-to-date consumer goods services for your business needs.
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Technology

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