Partner Audience: #AllPartners
Relevant to: #AllRoles #Event #CrossSolution
Join us in congratulating this year’s award recipients—and all our partners who continue to deliver innovative solutions and value to our customers.
Microsoft kicked off a new fiscal year (FY23) in July 2022, and the Microsoft commercial marketplace continues to innovate as the most partner-focused business platform to connect customers and partners at scale. Marketplaces are becoming a preferred procurement channel for customers, and Microsoft has seen nearly a 300 percent increase in software as a service (SaaS) solution sales through the marketplace. As customers look to increase efficiency, buy with confidence, and spend smarter through the Microsoft marketplace—we’re helping ISVs and existing partners accelerate their cloud go-to-market strategy.
Here are the top technical and business updates that Microsoft partners can leverage to grow their business through the marketplace.
1) Do more with marketplace and join us for the Marketplace Summit, November 15:
Get a virtual front-row seat to our first Marketplace Summit, a live broadcast from Microsoft Studios featuring a dynamic agenda of speakers and demonstrations based on insights from ISVs like you. We’ll share updates on our ISV Success program and offer valuable tools and resources along the way. This two-way dialogue will give you direct access to our leaders and engineering teams, helping you develop concrete strategies to reach new customers, simplify sales, and supercharge growth.
Action: Register and share the summit with your colleagues
2) Auto-approvals for marketplace deal registrations now available in Partner Center: Microsoft is addressing the identified challenge for speedy deal registration in the marketplace. To expedite the process, enhancements have been made to the Partner Center Deal Registrations for Azure Marketplace deals. Effective June 1, 2022, commercial marketplace-registered Azure IP Co-sell deals up to and including $1M (USD) annual contract value (ACV) will be auto-approved.
Action: Read more about this announcement here.
3) Multi-year pricing for marketplace SaaS offers: With this new feature, customers can purchase long-term contracts that span from one month to three years with customized payment schedule options.
Action: Learn how to leverage this functionality here.
4) Cloud GTM support for ISVs: With the ISV Success program currently in private preview, Microsoft is investing heavily to support ISVs in building across the Microsoft Cloud and going to market through the commercial marketplace. The team will be sharing updates on the ISV Success Program as part of the Marketplace Summit—be sure to tune in. Additionally, Microsoft signed a strategic partnership with Tackle, to support ISVs in jump-starting their cloud go-to-market strategy and scale their businesses through the Microsoft commercial marketplace.
5) New Transact and Grow Incentives: Microsoft will help partners drive their business through marketplace via new incentives in FY23 (July 2022-June 2023). Our Publish, Transact and Grow incentives were announced during the Marketplace Transact and Grow Incentive Campaign. These incentives support all partners to publishing and transacting new offers on the Marketplace. Other ISV incentives that were launched recently include the ISV ACR Growth Incentive and the ISV Strategic Workload Accelerator Incentive.
Action: Partners should discuss these exciting new incentives with their PDM.
6) New and simplified Publisher Agreement: Microsoft has updated the Microsoft Publisher Agreement to clarify respective tax obligations, remove outdated terms, and make the agreement easier to read.
Action: To see what’s changed since the last version, see Change history for Microsoft Publisher Agreement version 8.0 – October 2022 update.
The Microsoft Marketplace enables Microsoft partners to reach every customer whether selling directly in Microsoft channels, scaling through partners, or co-selling with our global sales force.
Set up time with your PDM to review these Marketplace enhancements and grow your business with these new offerings.
