![Image of two people in a bike shop, one person behind a register, speaking to each other and smiling.](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2018/07/5b4cdcb5e0b35-5b4cdcb5e0b36Smart20Retail20blog20header.jpg.jpg)
Kareen Vilnai articles
![a woman smiling for the camera](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2018/07/4U1Q4USG9QNR-150x150.jpg)
Kareen Vilnai
Product Marketing Manager, Dynamics 365 Retail
![Image of two people in a bike shop, one person behind a register, speaking to each other and smiling.](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2018/07/5b4cdcb5e0b35-5b4cdcb5e0b36Smart20Retail20blog20header.jpg.jpg)
![Cashier taking an order in cafe](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2018/01/Retail_blog_personal.jpeg)
Building Personal Relationships through Technology
Over the last decade, the retail industry has undergone a massive transformation. The proliferation of e-commerce expanded customer choice, the rise of social media changed how people gather product details, and the expansion of smartphones placed an unlimited supply of information at our fingertips. All of this means that customer expectations are changing—rapidly.![a building covered in snow](https://www.microsoft.com/en-us/dynamics-365/blog/wp-content/uploads/2017/07/262609_5F00_TopRetailFeature.png)