Customer experience is quickly becoming the number one brand differentiator. So it’s no surprise that 95 percent of survey respondents in the new 2018 Global State of Customer Service report indicated that customer service, which is often the face of an organization, is important to their choice of and loyalty to a brand.
Being a customer service agent has never been easy. And even though an increasing number of us are empowered through self-service channels, the agent’s job is getting even harder.