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Achieving personalized engagement in Business to Business organizations 

The business-to-business (B2B) landscape looks drastically different than it used to, thanks to digital acceleration that has reached every corner of our lives. Today’s B2B buyers, accustomed to fast, frictionless, and personalized experiences in their everyday lives, bring those heightened expectations to their roles as business decision-makers in enterprises large and small. To adapt, B2B

Shaping the future of retail with Microsoft Customer Experience Platform 

Today, nothing is certain for brands. Standing still means falling behind. Heritage brands are no different. Now more than ever, brands need to find authentic ways to engage with digitally-savvy consumers no matter where they are. How do brands steeped in tradition create modern experiences that resonate with today’s digital-native consumers? Heritage brands like Campari

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4 min read

Why AI and real-time visibility are a game-changer for order lifecycle management 

In recent years, retailers, consumer packaged goods (CPG) companies, and manufacturers have incorporated direct-to-consumer (D2C) business models into their go-to-market strategies to give end customers the options to order from anywhere and ship to everywhere. As the use of these online sales channels continues to expand, so too does the number of third-party fulfillment partners

The most important customer experience metrics (that you’re not tracking yet) 

Marketing professionals go to great lengths to understand customers. Detailed personas are written to identify the motivations, interests, and buying patterns of prospects and customers. But all too often, these personas—and their resulting customer journeys—are informed by data points important to the organization, not the customer. You cannot claim to be customer-centric, customer-first, or customer-obsessed

Enhance visibility with Dynamics 365 digital supply chain solutions 

Dynamics 365 Supply Chain Insights is now part of Microsoft Supply Chain Center, which is available in preview starting November 16, 2022. Click Introducing the Microsoft Supply Chain Platform, a new approach to designing supply chains for agility, automation and sustainability to learn more. The concept of the global control tower first appeared on the

Microsoft Ignite recap: Dynamics 365 news and announcements you may have missed 

Thank you to everyone from across the globe who attended Microsoft Ignite last week. This year’s virtual event was packed with learning sessions, announcements, engaging conversations, and Q&As—far too much content to absorb in just three days. To help you catch up on the news and content from Microsoft Ignite, we’ve rounded up the highlights

Dynamics 365 Marketing is leading the way with personalized engagement 

Customer engagement professionals still need to build relationships, trust, and loyalty to be successful, but how we achieve these outcomes has fundamentally changed. Those changes offer the opportunity to be more effective than ever at driving these results. To meet customer expectations, marketers are looking to create end-to-end customer experiences that are customer-led, highly personalized,

Dynamics 365 Intelligent Order Management launches new guided tour 

Today we are excited to announce the new guided tour for Microsoft Dynamics 365 Intelligent Order Management. We are also taking this opportunity to talk about businesses’ need for order management solutions to move beyond the limitations of traditional enterprise resource planning (ERP) systems and keep pace with the fast-changing landscape of e-commerce. View of

Dynamics 365 Commerce enables the modern and intelligent store 

As the retail industry rebounds from the unparalleled disruptions to store operations over the last year, the store’s role in merchant strategy is evolving and being reimagined. For retailers to thrive in ever more competitive marketplaces, they must embrace technology solutions that enable a modern and intelligent store. Microsoft Dynamics 365 Commerce stands ready with

Announcing new activity menu and 1:1 calling for Dynamics 365 Guides 

With a growing labor shortage and access to new technologies and processes, businesses are adopting mixed reality to improve how employees learn, work, and understand the world around them. Microsoft Dynamics 365 Guides is driving workforce transformation with hands-on training and step-by-step holographic instructions that are seamless, intuitive, and embedded into everyday workflows, equipping employees

Optimize production processes with Dynamics 365 Supply Chain Management 

It is imperative for organizations to create agile, connected, and sustainable manufacturing processes to customize products and services for their customers, accelerate innovation, and adopt to new business models like offering products-as-a-service. This requires hyper-automated processes and enhanced visibility across production floor and supply chains. In addition, more standardization and interoperability of software across plants