Our portfolio encompasses projects that are:
- Customer-centric: Demonstrates an urgent and compelling unmet customer need. We like to think of our approach as customer-led, not technology-led.
- Solution-focused: Displays clear strategic value to Microsoft that stands on its own.
- Disruptive/High-potential: Reveals potential to benefit a large, varied set of users. There is no such thing as a small idea, but our focus is on those that we can see making an enormous impact and explosive growth potential.
- Unproven: Demonstrates a competitive edge in today’s market with no existing at-scale business in this market today. We prefer to start new trends, not perfect ones that already exist.
- Suitable for incubation: Market hypotheses can be tested starting with small market experiments.
- Brimming with talent: Expertise is within reach at Microsoft to drive this idea to success.
Supporting Microsoft’s biggest and brightest new ideas
Interested in joining our quest?