![Microsoft booth at Hannover Messe](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2024/05/Microsoft_HM204_5146-300x200.jpg)
Parag Ladha articles
![Parag Ladha headshot](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2022/08/2022-Ladha-Portraits-14-of-61.jpg)
Parag Ladha
Director of Product Marketing, Manufacturing, Microsoft
Parag Ladha is the manufacturing industry marketing lead for Microsoft, where he oversees the GTM strategy and execution for our cloud, edge, mixed reality, and AI offerings for the manufacturing sector. Parag's passion is to help customers accelerate their digital transformation journey by adopting AI at scale across the manufacturing value chain from product design and engineering to field and customer service.
![Microsoft booth at Hannover Messe](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2024/05/Microsoft_HM204_5146-300x200.jpg)
![Two male first line workers in conversation while walking among assembled helicopters on factory floor in commercial manufacturing plant.](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2024/04/WCO18_helicopterFactory_038-300x200.jpg)
Industrial transformation: Scaling AI across the manufacturing value chain
Microsoft commissioned a research report in collaboration with MIT Technology Review Insights to uncover the state of AI adoption, expectations, and challenges to scaling AI in the manufacturing industry.![Two engineers wearing safety goggles make repairs at a manufacturing plant.](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2024/03/WWS16_Manufacturing_016-300x200.jpg)
A new era of industrial transformation: 3 conversations to challenge your perspective
There’s much to explore on this topic—that is why we developed A New Era of Industrial Transformation. This series, featuring analysts from Forrester, digs into the changing face of manufacturing, examining the related trends, use cases, and technology leading the way.![Manufacturing engineers interacting, tablet in hand.](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2022/07/WIN13_Steven_PanasonicToughPad-300x200.webp)