![overhead view of a busy mall interior](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2020/02/31882239-fa4c-4130-87b7-9270cabedbf8-300x169.webp)
Shelley Bransten articles
![Headshot of Shelley Bransten](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2018/12/ShelleyBransten-scaled-e1703724505825-300x300.jpg)
Shelley Bransten
Corporate Vice President, Global Retail, Consumer Goods and Gaming industries, Microsoft
Shelley Bransten, Corporate Vice President, Global Retail, Consumer Goods & Gaming industries, grew up in retail. She’s a passionate advocate for customers and works tirelessly to ensure they’re set up for success. During her time at Microsoft, she has overseen groundbreaking partnerships with leading brands and retailers across the globe. Shelley also sits on multiple boards including NRF, RILA, and Trove.
![overhead view of a busy mall interior](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2020/02/31882239-fa4c-4130-87b7-9270cabedbf8-300x169.webp)
![Shelley Bransten at NRF](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2020/01/Picture1-300x175.webp)
Takeaways from the National Retail Federation’s big show
It’s always exciting to go to an event like NRF! But there was something in the air that made NRF 2020 bigger and better than ever before. There were over 38,000 attendees who experienced three days of inspiring discussions and get a perspective on improving customer engagement.![Two customers shopping for headphones wearing VR devices](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2020/01/NRF-Intro-Retail-Blog-300x169.webp)
4 must-do’s (and 3 trends to watch) for your trip to NRF 2020
The world’s largest retail conference is fast approaching and we want to make sure you make the most of it. I love going to NRF because not only can we celebrate what went well coming off of our busiest time of year, but we can look forward to an exciting year ahead.![Three supply chain employees packaging appeal for shipment](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2019/11/Microsoft-enables-intelligent-retail-300x141.webp)
How to deliver on the promise of intelligent retail
There has never been a more exciting time to be at the intersection of retail and technology. Challenging? Certainly. Opportunity? Absolutely, in fact full of it! Technology is enabling retailers to reimagine every aspect of the value chain.![Woman uses grocery store mobile app while shopping](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2019/06/iStock-932439974-300x200.jpg)
How consumer goods companies are unlocking the power of data
So how can consumer goods companies unlock their data to deliver more authentic brand experiences, be good for the planet or speed to market?![Customers tasting coffee while employee collects data from them](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2019/04/KYC-Episerver-2-300x200.jpg)
Accelerating retailers’ digital transformation at the Microsoft Technology Center
Cloud-based solutions have become the de-facto standard to drive retail business agility, with 78% of retailers already using cloud technologies and 92% expecting to by next year![People crowding around Microsoft booth at NRF](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2019/01/201901-NRF-Booth-6927-300x200.jpg)
In case you missed it: My top takeaways from NRF 2019
Shelley Bransten, Corporate Vice President, Retail & CPG, shares her highlights from the show floor at the National Retail Federation’s annual conference and expo.![Two women conversing and using a windows laptop](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2018/12/MS_AI_Development_006-300x200.jpg)
Join women rocking retail in The Girls’ Lounge at NRF 2019
Women have long been both the heart and spine of retail as consumers, first-line employees, designers, influencers, and leaders. But while women drive an estimated 70 to 80 percent of consumer spending and represent half of first-line employees, we only occupy 5.6 percent of S&P 500 retail company CEO positions.![Sales clerk and customer interacting at the counter and using a tablet](https://www.microsoft.com/en-us/industry/blog/wp-content/uploads/2018/12/EA_NRF-Log_Paid_R1-a_16x9-300x169.png)