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Learning from the leaders: How manufacturers are using IoT to reimagine connected services and customer experiences 

Learning from our manufacturing customers is one of the highlights of my work here at Microsoft. They are on the front lines, taking the latest insights, ideas, and technology and creating amazing solutions that drive customer value. Recently we shared two such customer stories on an interactive webcast where we discussed how the power of Microsoft Azure and the Internet of Things (IoT) are advancing manufacturing businesses.

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2 min read

Connected product innovation: The answer to modernizing product design and development 

Designing for customers’ needs has always been a priority for product-driven enterprises, but it’s much easier said than done, and especially so in today’s digitally-connected world. Customers have more information, more options, and evolving behaviors about what they buy—and how. Consumers expect innovative solutions rather than just clever or well-designed products.

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2 min read

How automakers can compete on customer experience 

We all know that competition in the automotive industry is fierce. By our research, around two-thirds of car buying activities is happening online before anyone puts a foot inside a dealership showroom.

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3 min read

The Internet of Things: Four ways manufacturers can drive the most business value 

Across the globe every day, manufacturers are connecting their things and harnessing their data to create powerful new business value. Connecting devices to IT systems is only the first step. The real value lies in the data that is created by and transmitted from those devices as they interact with other devices and human beings, and the compelling business insights this data can enable.