Over the past year, my colleagues and I have seen a steady uptick in healthcare organizations requesting in-depth discussions on how to further develop their digital front door capabilites. One high-interest topic has been establishing a branded conversational bot (chatbot) that can facilitate frictionless experiences across all digital channels and throughout the engagement journey.
As 2020 slips into our collective rearview mirror, there is little doubt that the COVID‑19 pandemic had a major impact on virtual healthcare adoption by both consumers and healthcare organizations.
