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Sydne Mullings articles
![Sydne Mullings](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/05/Sydne-Mullings-scaled-e1712708582414-300x300.jpg)
Sydne Mullings
General Manager, Microsoft Americas—Marketing and Industry
![Business meeting, global company and teamwork diversity with laptop, black man and women in South African office. Smile, happy or creative people in communication, collaboration and strategy planning](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2024/08/MSC24-Canada-meeting-Getty-1430324118-rgb-300x187.jpg)
![An employee works at a table in a shared office space.](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2024/06/MSC24-Canada-SMB-Getty-1214593883-rgb-300x200.jpg)
Published
Using generative AI to build customer trust
With the increasing adoption of AI-powered tools in marketing, protecting consumer data is paramount to inspiring loyalty and trust. However, alongside data protection, establishing robust governance practices is equally crucial.![Businessman and businesswoman smiling looking at phone](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2024/04/MSC24-Canada-SMB-Getty-1356070782-rgb-300x200.jpg)
Published
Attracting new customers with generative AI–powered tools
Generative AI–powered tools are transforming marketing, offering new ways to reach potential customers with more effective messaging and increase productivity.![Businesswomen talking in meeting](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2024/04/MSC24-Canada-meeting-Getty-642320181-rgb-300x200.jpg)
Published
Elevating customer insights with generative AI
The era of AI is here, and there is a lot of discussion about the potential of AI to reimagine customer and marketing insights.![Woman working on a desk, looking at the video chat on her laptop](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/05/Marketing_eBook_Blog_Feat-Image_1280x720_Opt1-300x169.webp)
Published