Sydne Mullings articles
Using generative AI to build customer trust
With the increasing adoption of AI-powered tools in marketing, protecting consumer data is paramount to inspiring loyalty and trust. However, alongside data protection, establishing robust governance practices is equally crucial.
Attracting new customers with generative AI–powered tools
Generative AI–powered tools are transforming marketing, offering new ways to reach potential customers with more effective messaging and increase productivity.
Elevating customer insights with generative AI
The era of AI is here, and there is a lot of discussion about the potential of AI to reimagine customer and marketing insights.