Sydne Mullings, Author at Microsoft in Business Blogs

Business meeting, global company and teamwork diversity with laptop, black man and women in South African office. Smile, happy or creative people in communication, collaboration and strategy planning

Published August 20, 2024

Accelerate generative AI adoption through leadership

Industry experts offer practical tips and insights into how senior business leaders can begin or accelerate an AI journey within their own organizations.

An employee works at a table in a shared office space.

Published June 12, 2024

Using generative AI to build customer trust

With the increasing adoption of AI-powered tools in marketing, protecting consumer data is paramount to inspiring loyalty and trust. However, alongside data protection, establishing robust governance practices is equally crucial.

Businessman and businesswoman smiling looking at phone

Published May 1, 2024

Attracting new customers with generative AI–powered tools

Generative AI–powered tools are transforming marketing, offering new ways to reach potential customers with more effective messaging and increase productivity.

Published April 18, 2024

Elevating customer insights with generative AI

The era of AI is here, and there is a lot of discussion about the potential of AI to reimagine customer and marketing insights.

Woman working on a desk, looking at the video chat on her laptop

Published May 26, 2021

The four new marketing superpowers to master now

Marketing leaders today have the power to understand and shape the customer journey in a way that was unimaginable only a few years ago. A customer experience that is more holistic than ever before is now possible.

Sydne Mullings articles

Accelerate generative AI adoption through leadership

Using generative AI to build customer trust

Attracting new customers with generative AI–powered tools

Elevating customer insights with generative AI

The four new marketing superpowers to master now

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