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Content type: Customer stories
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Consumer goods innovation amid retail uncertainty
Lisa Griego | Director, Retail & Consumer Goods, Microsoft Delighting consumer goods (CG) customers has a different meaning today than it did more than a year ago.![Doctor with protective gear working on a monitor](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/06/GoldenAgeHealthInfo_Blog_640x360-300x169.webp)
The golden age of health informatics
While the field of healthcare informatics is certainly not new, the opportunity to derive novel breakthrough insights from digitized health data is. Informaticists have produced meaningful impact for decades, especially in the clinical decision support domain, where analytics have substantially shaped care pathways to deliver better patient outcomes.![A child with a face mask and a man with a face mask and headphoneslooking at something on the Surface Pro](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/05/EDU-Office-Google-Complete_Blog_640x360_1-300x169.webp)
Celebrating educators for elevating learning in an uncertain world
As K-12 schools, colleges and universities across the nation finish or near the close of the regular term, we are celebrating educators for once again elevating learning in this second school year of teaching in an uncertain world.![Three doctors in face masks and scrubs](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/06/Nurse-Hack4Health_Blog-Feature-Image_640x360-300x169.webp)
Improving access to care with NurseHack4Health solutions
May was clearly the month to celebrate nursing, with May 6 designated as National Nurses Day, International Nurses Day following on May 12 and our third NurseHack4Health, May 14-16.![Woman working on a desk, looking at the video chat on her laptop](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/05/Marketing_eBook_Blog_Feat-Image_1280x720_Opt1-300x169.webp)
The four new marketing superpowers to master now
Marketing leaders today have the power to understand and shape the customer journey in a way that was unimaginable only a few years ago. A customer experience that is more holistic than ever before is now possible.![Doctor checking on a child patient sitting next to his mom](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/04/Strategy-for-Health-plans-300x153.webp)
A Strategy for Health Plans: Activating Social Determinants of Health
The impact of Social Determinants of Health (SDoH) on member outcomes has loomed large with health plans for over a decade. Social Determinants of Health Source: www.cdc.gov Health Plans have realized that by mitigating the negative impacts of SDoH, they can achieve substantial benefits. These benefits will certainly improve access and outcomes for members.![Telemedicine call between a senior woman and her doctor](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/04/iStock-1295344478_edit-300x200.webp)
The great transformation in healthcare: How it will impact patient experience
As we participate in Patient Experience Week, I take a pause to acknowledge that we are living and working in extraordinary times. The COVID-19 pandemic has created massive, yet necessary, shifts in our healthcare system, none like we’ve seen before.![Man sitting on the couch looking down at the phone he is holding](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/04/LinkedInMRS_Blog_FeatureImage_640x360_Opt2_R1_V1_Final-300x169.webp)
How financial advisors can build better client relationships on social media
Financial advisors know all about the value of developing relationships with prospects and clients. Whether you’re providing banking services, investment vehicles, or insurance products, you know that the number one way to get business is through personal connections and referrals. You rely on word of mouth and warm introductions to help you win people’s trust.![](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/04/ContactCenterFSI_Blog_640x360-300x169.webp)
Contact centers: Intelligent bots can increase average handle time
All things being equal, reducing average handle time (AHT) in contact centers is a good thing. Any content center manager will tell you how critical this metric is. It is easy to understand why that is the case.![doctor smiling working on her latop](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/03/Reuters-Eye-for-Pharma-COVID-19-Report_Blog-Image_1280x720-300x169.webp)
2021 Outlook: the Future of Life Sciences Customer Experiences
Research from a large-scale survey of more than 1,000 senior pharma professionals highlights the divide between digitally adept companies and those that have been slow to adopt technologies. In this blog, we look at how the customer experience is changing due to COVID-19 for life sciences organizations. Historically, pharma has lagged behind other industries in adopting digital solutions.![Woman working on a Surface device.](https://www.microsoft.com/en-us/industry/microsoft-in-business/wp-content/uploads/sites/28/2021/03/March_Blog_Thumbnail_640x360-300x169.webp)