Marketing Archives - Microsoft in Business Blogs

Business meeting, global company and teamwork diversity with laptop, black man and women in South African office. Smile, happy or creative people in communication, collaboration and strategy planning

Published August 20, 2024

Accelerate generative AI adoption through leadership

Industry experts offer practical tips and insights into how senior business leaders can begin or accelerate an AI journey within their own organizations.

An employee works at a table in a shared office space.

Published June 12, 2024

Using generative AI to build customer trust

With the increasing adoption of AI-powered tools in marketing, protecting consumer data is paramount to inspiring loyalty and trust. However, alongside data protection, establishing robust governance practices is equally crucial.

Businessman and businesswoman smiling looking at phone

Published May 1, 2024

Attracting new customers with generative AI–powered tools

Generative AI–powered tools are transforming marketing, offering new ways to reach potential customers with more effective messaging and increase productivity.

Published April 18, 2024

Elevating customer insights with generative AI

The era of AI is here, and there is a lot of discussion about the potential of AI to reimagine customer and marketing insights.

Business transformation

Published April 14, 2020

Marketing During Digital Transformation

Recently at Adobe Summit Valerie Beaulieu gave a breakout session highlighting Microsoft’s journey to become a marketing leader in the digital landscape we all live in today. Below are 5 key learnings Valerie uses to frame the Microsoft story.

Published February 10, 2020

On culture, capability, and technology in modern marketing transformation

Very often marketing teams are struggling to adjust to modern marketing. The Chief Marketing Officer (CMO) role is changing at the same rate as our customer expectations are changing. The expectation is on the CMO to not only drive the current lifetime value but also to identify the signals for future growth.

Tag: Marketing