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July 15, 2024
Six tips to read more books
Tired of getting eye strain from staring at screens all day? Re-discover your love of reading with this practical guide to reading more books.
Learn moreIf you’re scheduling any sort of online content for yourself, your brand, or your clients, your success will come down to planning and preparation. Whether you’re planning social media content or composing a blog post or two, it’s important to stay organized. Learn how a digital content calendar can help with this.
A content calendar is also known as an editorial calendar. It’s a schedule of when and where you intend to publish content online. This can help you keep track of upcoming posts, updates to your status or existing content, and planned activity.
Think of your content calendar as a very detailed, organized planner that’s only for the online output for yourself, your business, or your clients. If publishing content is more of a personal hobby, you may not need to spend time creating a calendar that details promotional posts and status updates. But if you’re building a brand, running a business, or representing a client, this organizational tool is crucial.
A digital content calendar can do a few things for you, your brand, or your business:
Microsoft OneNote is a digital notebook that helps you to stay organized and collaborate in real time. Its helpful features lend themselves to creating an editorial calendar for published content:
Your editorial calendar for your brand’s content is a way for you to stay on top of all the content you’re planning to create and publish across various channels. This can be a lot of information to organize and stay on top of, and OneNote is just the program to help you do it.
Since you’re creating a calendar for posting content, using a calendar in OneNote to help you keep track of upcoming posts can be a big help. You can use as many as you like, and a good idea might be a master calendar as well as targeted ones for specific channels. You can create your own calendar template in OneNote or set a blank calendar image as a background. This can help you visualize when things are happening and keep you on track.
When you’re building a brand or working for a client, your goal is to put your content in front of as big an audience as possible. This means multiple channels. You’ll post to your own site as well as social channels, and each one may have a different audience.
OneNote’s organizational capabilities lets you create multiple pages within its notebooks to keep track of links, graphics, and copy, as well as any specifics related to a campaign. Create different pages for each channel or for each post, whichever makes the most sense to you and your organization.
Some the information that should be included for each of your posts includes:
If you’re using a calendar to keep track of all the content you have on deck, a spreadsheet can help you plan all the details. Thankfully, OneNote is flexible enough that you can use a spreadsheet and a calendar to organize your information.
A digital content calendar allows you to plan your marketing initiatives and see how they build on each other. It helps you stay organized, avoid duplicate content, and stay relevant with your audience by engaging with them via multiple channels. Using a versatile tool like Microsoft OneNote to create your editorial calendar is a great way to organize your posts and collaborate with your team so that your brand’s content is seen and appreciated.
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