What To Watch Out For When Using AI Written Content

• Information isn’t always up-to-date and accurate
• Grammatical errors and readability are still a thing
• It won’t optimize for search
• That all-important human touch is missing
• It lacks personal experience and authority

Let’s take a closer look at each of these points and see why AI-powered content, although amazing, should still be used to supplement your writing, rather than just replace it:

Information isn’t always up-to-date and accurate. Keep in mind that AI writers use the internet for research the same as you and I do. However, they can’t always distinguish between accurate and inaccurate information. What’s more, a machine has no way of knowing if old information has been updated. Because of this, you might get outdated or outright wrong information. Fact-checking is a good practice when using AI writers to help with content production.

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Grammatical errors and readability issues often exist. Not all AI writing assistants have a strong grasp of grammar and readability. Yes, they’re getting better, but none are flawless. Read through your content to make sure that it flows and reads like it was written by a human. Content written by an AI bot can sometimes feel robotic, which will turn off your readers.

The SEO capabilities need work. Every successful online writer understands the need for SEO in content. AI bots can do a lot of things, but SEO optimization of content isn’t one of them. It’s not uncommon for AI bots to overoptimize a piece of content or fail to use keywords naturally. Don’t take a piece of AI-written content at face value when it’s produced. Instead, it’s best to scrutinize more than you would something of your own.

It lacks creativity, originality, and emotion. Creativity, originality, and emotion are what draw readers to your work. While an AI bot can produce what seems to be well-written content upon a first read-through, it’s not going to have these same elements you can add to it. Remember, AI draws information from the internet, so it’s neither creative nor original. A robot also can’t evoke emotion in its writing. These aspects are up to you to create.

Machines don’t E-A-T. Search engines give “preferential treatment” to quality content. This means that it’s more likely to show your blog post or video to users if it provides good and useful information. Search engines identify quality content with the acronym “E-A-T,” which stands for expertise, authoritativeness, and trustworthiness. The only part of this a machine can provide is trustworthiness, but that’s still limited by its programmer. Only a human can provide expertise and authority on a topic because they’ve gone through the experiences it takes to learn these things.

How to detect AI written content AI writing is getting better and better every day, but there are some telltale signs to look for. Often, you’ll notice AI-generated content:

• Is void of emotion. As we mentioned before, human writing has emotion. Whether it’s a passionate piece about social injustice or an informative article about what’s happening downtown today, you can still feel a level of emotion coming through the writing. AI-written content can’t include those emotions.
• Makes no conclusions, only suggestions. AI writing software can’t draw conclusions. It can make suggestions based on what other writers have said about the matter, but there are no original thoughts and conclusions based on what it’s written.
• Lacks depth. AI bots can perform deep research on a topic and provide you with a lot of information. However, it will still feel like there’s more that can be told. The creativity and emotion of human writing add a feeling of depth to writing that AI bots can’t.

For example, we wanted to see what ChatGPT says about why people love cookies. The first line of the chatbot’s response was “There are many reasons why people love cookies! Here are some possible explanations…” Then it gave five possible reasons for loving cookies, including taste, comfort food, convenience, emotional benefits, and cultural significance. The writing said nothing of the taste and texture of warm, melty chocolate chips or a sugar cookie’s soft, sweet frosting. You can see that it takes real-life experience to write meaningful content, and you don’t get that with AI.

What’s the best way to use an AI writing assistant? An AI writing assistant is exactly that: an assistant. Don’t treat it like an employee who can do all your work for you. Think about what an assistant is and why you would hire one. Your assistant will run errands, order lunch, schedule appointments, and other tasks that you don’t have time for. Your AI writing helper should work the same way. It can fetch information, start research, and be a quick reference guide for grammar and syntax.

AI-written content is a great way to cut down on your content production time as a creator. However, it’s important to understand its limitations and the role it should play. Don’t let the convenience of AI take away from what makes you a good writer: you.