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July 15, 2024
Six tips to read more books
Tired of getting eye strain from staring at screens all day? Re-discover your love of reading with this practical guide to reading more books.
Learn moreWhether you run a side gig out of your home, have family scattered across the globe, or you’ve just been tasked with keeping your company softball team’s Facebook page up to date—you can benefit from a social media calendar!
You’re probably wondering: Aren’t social media content calendars just for famous YouTubers, Hollywood celebs and big-time businesses? The answer is no.
The fact is, anyone trying to connect with a group of people via social media for whatever reason can benefit from using a calendar to help stay organized and keep everyone engaged and in the loop.
First, let’s take a look at what a social media calendar is—and then we’ll show you some examples of how you can use it to effortlessly stay connected.
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Learn MoreBasically, it’s a calendar that you can create and use to plan, schedule and keep track of what you post on your social media page—whether it’s on Facebook, YouTube, WhatsApp, Twitter and Instagram and beyond. Many times, these posts are scheduled around holidays or around certain themes with key dates.
Social media calendars can serve many different types of functions. Here, we’ll take a look at a few different scenarios and show you how everyday people can use social media calendars to simplify their lives:
Gone are the days that families live right down the street—or even in the same city, state or country, for that matter. A recent survey found that by the time people turn about 50, their children, grandchildren and siblings live far away. While most parents (71%) have a child living within an hour’s drive of them, many live five or more hours away. When it comes to siblings, 60% don’t have any within an hour’s drive, with 55% living five or more hours away. That said, social media has become an important way for families to keep in touch. Here are some examples of how to stay connected on a more personal level via a social media calendar:
So, you’ve been named “team captain” or maybe you’re the coach and need a great way to keep everyone connected and in-the-know about upcoming events. By utilizing a content calendar, you can:
If you’re like a lot of people these days, you’re doing a little something on the side to earn extra money. Whether it’s making jewelry, dog sitting or scooping poop—your gig needs a bit of a boost. One way to do that is to create a social media page for your business and then keep current, past and future customers in the loop! For example, if dog sitting is your thing:
So, now that you’ve seen just a few examples of how a social media content calendar can work for you—how do you get started? If you need some ideas, but don’t want to start from scratch, there are a lot of great (and free!) social media templates out there. Just find one that fits your situation best, download it and customize it to your needs.
You can also use one of the many social media management platforms available. One way to choose the best one for you is to see if it integrates with the content source you already use. For example, if you use OneDrive, choosing a popular one like Hootsuite that already integrates OneDrive into its publishing platform can save you tons of time and energy. Imagine safely, quickly and easily accessing all the photos, gifs, and other digital assets you want to share directly from your cloud within Hootsuite, making publishing a breeze. And following a daily social media checklist will also help you keep up with scheduled and just-published content so you can respond and interact quickly and consistently to your audience.
So, yes, it is businesses, celebs and big brands that tend to use social media calendars more often than not. But it’s also a great way to stay connected and build an online community no matter who you’re trying to reach. Just find a good template or app and—before you know it—you’ll be effortlessly building, strengthening and maintaining connections the fun, easy way.
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