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July 14, 2023

Presenting: PowerPoint, a retrospective

The world’s most popular presentation software (with up to 95% market share today) had humble beginnings when it was introduced in 1987. Back then, Rick Astley’s “Never Gonna Give You Up” was topping the charts, people were lining up to see The Princess Bride, and computers were evolving new capabilities in displaying colorful graphics — forever changing the way we interact with our digital assistants, as well as each other.

A person making a presentation

As Microsoft 365 celebrates ten years of Office apps on the cloud, let’s take a look at the history of PowerPoint, one of the cornerstones of Microsoft’s software suite.

What was the point of PowerPoint?

When PowerPoint came onto the scene, most group presentations in classrooms and conference rooms used overhead projectors. Remember those machines? They relied on transparent sheets that you printed or wrote text directly on, then illuminated by a bulb and aimed at a blank wall. They were bulky, displayed limited visuals, and oftentimes blurry or difficult to focus.

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Instead, PowerPoint was developed to take advantage of new graphics processing capabilities on computers. Its earliest versions could also produce overhead transparencies, but later versions would take advantage of 35mm slides and video projectors, keeping in line with new technological advancements.

A small Silicon Valley startup called Forethought developed PowerPoint 1.0 in 1987. Throughout its three-year development period it was called Presenter, but the name had been taken. One of the key figures at Forethought, Robert Gaskins, thought of “PowerPoint” from a sign he had seen on an airport runway: he imagined the software empowering the user to create and share compelling points in a presentation. The name stuck, and the software sold out upon its first production run.

“PowerPoint was core to Microsoft right from the start. When Microsoft Office launched in 1989, what would become the world’s most popular productivity suite included just three programs: Word, Excel, and PowerPoint.”

Microsoft makes PowerPoint a core component of Office

PowerPoint’s popularity caught the attention of Microsoft executives, who visited Forethought shortly after its release. At first, it took them some effort to convince Bill Gates, who wanted to integrate presentation capabilities into Microsoft Word, which had been released four years earlier. But he eventually understood that this wasn’t just a software component, it was an entire genre of capabilities. He signed off on buying Forethought, bringing PowerPoint into the Microsoft fold.

It was a young Microsoft’s first significant software acquisition, for $14 million in 1988 (or $35.5 million today). By taking over Forethought’s headquarters in California, it gave Microsoft a much-needed presence in Silicon Valley.

PowerPoint was core to Microsoft right from the start. When Microsoft Office launched in 1989, what would become the world’s most popular productivity suite included just three programs: Word, Excel, and PowerPoint.

PowerPoint gets folded into Microsoft 365

When Office 365 debuted in 2013, it wasn’t just a software update. These key programs now lived on the cloud, made for mobile life: Sales of laptops were now outpacing desktops; smartphones were smarter and more powerful than ever; and people were doing the Harlem Shake and hitting up Macklemore’s “Thrift Shop.” Now, PowerPoint and others featured dedicated mobile versions for both Android and iPhone. You could create and edit a presentation from anywhere, all while using AI-driven tools to design and animate slides in new ways.

The cultural impact of PowerPoint

As much as PowerPoint has become a staple of business, scientific, and educational presentations, it’s also unlocked new and unexpected avenues of creativity. Here are some of the ways that PowerPoint has expanded into the public consciousness:

  • WordArt and animations: You couldn’t miss these stylized texts in the 1990s and 2000s. WordArt added fun special effects like shadows, outlines, and stretches to create eye-catching titles, while PowerPoint’s bouncing, fade-in, and sunburst animations still remain popular.
  • PowerPoint parties: Gather your friends and give your silliest presentation on something you love! It’s a twist on the elementary school presentations you might now be nostalgic for—and with drinks, costumes, friends, and fun themes, giving presentations in person or over Microsoft Teams has never been more fun.
  • As an artistic medium: PowerPoint’s visual focus and animation capabilities have enabled creatives to express themselves, from users known as “the Prince of PowerPoint” to David Byrne of The Talking Heads. On TikTok, the #powerpoint hashtag has over 4.3 billion views, with user-created tutorials on how you can make your presentations more eye-catching, aesthetically pleasing, and creative.

Over the past four decades, PowerPoint has evolved to keep up with the way we use our laptops and mobile devices—and it’s more powerful, AI-driven, and full of design possibilities than ever.

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