In America, football is king...and nowhere is football bigger than in Texas. With exclusive access to the 8 to 9 year-old Rookies division in the San Antonio region of the Texas Youth Football Association (TYFA), the series follows five teams on and off the field throughout the 2013 season, from pre-season training through the state championships. Along the way, cheerleaders cheer, tailgaters barbecue and the crowd goes wild, but intense rivalries flare, parents and coaches clash and the young players face some very adult pressures and concerns, from extreme training drills to heckling from rabid fans. For the parents and coaches, losing is not an option - ever. But are these kids being pushed too hard, too fast?