The papers can be found in workshop online proceeding.
CTR prediction based on click statistic
Konstantin Bauman, Anna Kornetova, Valeriy Topinskiy, Dmitry Leshiner
The Business Next Door: Click-Through Rate Modeling for Local Search
Suhrid Balakrishnan, Sumit Chopra, I. Dan Melamed
Planning-based Approach for Optimizing the Display of Online Advertising Campaigns
Sertan Girgin, Jeremie Mary, Philippe Preux, Olivier Nicol
Pricing Externalities in Real-Time Bidding Markets
Joseph Reisinger, Michael Driscoll
Similarity Models for Ad Relevance Measures
Scott Wen-tau Yih, Ning Jiang
Determining optimal ad frequency capping policy via Markov decision processes to maximize click through rates [poster]
James Shanahan, Dirk Van den Poel
Predictive Client-side Profiles for Keyword Advertising
Mikhail Bilenko, Matthew Richardson