Important Dates
Submission deadline: Oct. 30, 2010
Notification of Acceptance: Nov. 12, 2010
Camera ready: Nov. 25, 2010
Workshop Date: Dec. 10, 2010
Online proceeding is available now!
Schedule
7:30-7:45 | Opening Remarks |
7:45-8:30 | Keynote: Machine Learning for Display Advertising [slides] |
Foster Provost | |
8:30-9:00 | Invited talk: AdPredictor – Large Scale Bayesian Click-Through Rate Prediction in Microsoft’s Bing Search Engine [slides] |
Thore Graepel, Joaquin Quinonero Candela | |
9:00-9:30 | Coffee Break |
9:30-10:00 | Invited talk: Hybrid Bidding for Keyword Auctions [slides] |
Ashish Goel | |
10:00-10:30 | Poster Boaster and Discussion Sessions |
10:30-15:30 | Ski Break |
15:30-16:15 | Keynote: Visualization and Modeling of the Joint Behavior of Two Long Tailed Random Variables [slides] |
Art Owen | |
16:15-16:45 | Invited talk: Click Modeling in Search Advertising: Challenges and Solutions [slides] |
Jianchang Mao | |
16:45-17:05 | Invited talk: Digital Advertising: Going from Broadcast to Personalized Advertising [slides] |
James Shanahan | |
17:05-17:30 | Coffee Break |
17:30-17:50 | Invited talk: Machine Learning for Advertiser Engagement [slides] |
Tao Qin | |
17:50-18:30 | Panel Discussions |