Microsoft Embedded Social

Established: May 15, 2012

Several companies have recently embraced Microsoft Embedded Social’s approach of in-the-context and in-the-moment interactions between like-minded users who share a common interest. Here are some that we are aware of:

GitHub Discussions

GitHub announced GitHub Discussions. It has many of the features that ES provides — user profiles, topics, comments, replies, likes, feeds, etc. You can see some discussions here (opens in new tab)

May 2020

Postmates debuted Group Orders

Postmates debuted group orders for friends. “It’s the easiest way to eat with all your friends, without having to know what all your friends want to eat.”. This is an excellent way to increase user engagement.

August 2019

Four Paths Forward for Social

The Information states that “it is quite clear that a race is on between companies like Facebook, Apple, and more to provide identity and messaging infrastructure for lots of social products. In a sense, one powerful future for Facebook, which has long been acknowledged but never realized, is that it could become a platform for not just its own family of apps, but for any number of new social networking–oriented projects. It will, however, be a long road for them to get there and overcome both the technical hurdles and … The multibillion-dollar questions remain—exactly which next generation networks will break out, and who will be providing the low-level social infrastructure on which they are built?”

December 2019


Snapshots from the applications described above







GitHub DiscussionsGroup Ordering from Uber Eats
GitHub Discussions screenshot Uber Eats Group Ordering
Snackpass Group OrderingGroup Orders from Postmates
Snackpass Group Ordering Postmates Group Orders
Four Paths Forward for Social
Google's Pigeon App