Social Research in the Age of Big Data

  • Matthew Salganik | Princeton University

The digital age has transformed how researchers are able to study social behavior. These new opportunities mean that the future of social research will involve blending together insights from two communities: social scientists and data scientists. In this talk, I’ll begin by describing what I think each community has to contribute and what each community has to learn. Then, I’ll focus on this social science/data science hybrid in one particular domain where I see a lot of opportunities: survey research. The talk will conclude with some predictions about the future of social research

Series: Microsoft Research Talks