Microsoft SaaS Academy
Free events and content to accelerate your business
Bringing together best practices and guidance from Microsoft employees, partners, and customers to help businesses accelerate their "Software as a Service" journey, addressing both business and technical aspects.
Program benefits
Learn about SaaS
Pick the right technology
Partner with Microsoft
On Demand content
These 3 simple steps represent the journey through Microsoft SaaS Academy's free resources.
Conveniently divided into business (CEOs, CPOs, Marketing, and Sales reps) and technical (CTOs, Architects, Devs) tracks,
users can discover and apply the content to transform their software service.
Step 1
For all companies who want to build SaaS businesses, such as startups or traditional license-based software companies, your journey starts here.
Follow "Start from scratch" if you are a yong startup, or "Transform" if you are an established software with license-based or on-premise approach.
Start from scratch
Startups: current trends
Learn about current trends and various programs Microsoft offers for startups.
SaaS Architecture
Should my customers share the same instanse of the solution, or I should deploy per customer?
If you have this question we highly recommend to get an introduction to SaaS architecture session.
SaaS Metrics
Learn about the most important metrics of SaaS business and how they align with your current SaaS journey stage, such as: CAC, LTV, MRR | ARR, Churn
Monolith vs Microservices
Learn the difference between the monolithic approach and microservices architecture, as well patterns used while building resilient cloud solutions.
Value Proposition
In this session, we will zoom in on how SaaS companies are creating value for customers and ultimately enables an organization to capture value – and continues to do so.
Frontend on Azure
Learn about Azure Static Web Apps which brings global avaliability and dynamic scale with integrated serverless APIs.
Role of CTO in a startup
Learn about the role of CTO in an early-stage startup and the strategic choice of cloud and technologies
Introduction to security in SaaS
Learn how to handle authentication and authorization, monitor and improve security posture and what services you can benefit from when building solutions on top of Azure.
Transform existing software into SaaS
Why SaaS and why now?
As technology revenues are moving from products to services, and customers choosing to subscribe to their solutions, and aspire that their suppliers assume responsibility for the complexity make SaaS the right business model to choose going forward.
Hybrid approach with Azure
Learn about Azure Arc and other services, which can ease cloud adoption and support Hybrid approach to the cloud.
Fish model: path to profitability
One of the key things to consider and focus on is profitability. Hear from TSIA about "Swallowing the Fish”. TSIA has studied the evolution of the technology industry and noted how new patterns have emerged.
Transforming the monolith
Unsure how to start rebuilding the monolithic legacy application? Join this session to learn how to come up with a strategy for modernization.
Organizational changes required to operate SaaS
Learn about how the organization should transform in order to become successful in a SaaS delivery model.
Enterprise-scale environments & landing zones
Learn more about Azure Landing zones which support cloud adoption at scale by providing repeatable environments, with consistent configuration and controls.
Panel discussion: transforming into SaaS
In this session you can hear real testimonies from these companies who have already started their journey to saas and hopefully get insight about the journey, the pitfalls, and the key points to focus on to ensure a successful transformation.
Containers & Cloud native
Why organizations need to embrace Cloud Native and Containers
Step 2
Prepare for scalability
How Microsoft does Customer Success?
Learn from Microsoft about the role of Customer Success in SaaS organizations, transformation through maturing our consumption business and importance of customers' adoption of technology in a saas world – to prevent churn.
How Microsoft does DevOps?
By changing the way we work through DevOps, we deliver better products to our customers and better results to the business. But DevOps adoption isn’t easy. Beyond implementing new processes and technology, the ultimate key to a successful DevOps practice is embracing a DevOps culture.
Collecting Customers' feedback
User-centered design is fundamental to the success of a product. Learn techniques to collect this feedback, but also to integrate it into your development workflow.
Optimizing SaaS customer journey
How to get end-to-end visibility through the entire customer journey, how to solve integration challenges, and how to build a data-driven culture that will help your team to make the right decisions.
End-to-end Data Integration
Big Data is an umbrella of multiple technologies such as Data Factory, Stream Analytics, Data Lake Store, Data Lake Analytics, Azure Machine Learning and Data Catalog.
Step 3
Scale & Grow
Growth during a storm
What you do in the next few weeks will determine the outcome of 2023
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How to publish SaaS solution in Microsoft Marketplace
Learn about the technical fundamentals for simplified delivery for your SaaS application and technical best practices around selling via the Azure Marketplace (AppSource).
Accelerate your global expansion
Microsoft Marketplace can support market reach and sales of your SaaS solution. Get an introduction to the Marketplace value proposition for both software vendors and customers, and an overview of the various listing types and associated Marketplace Rewards.
Get value from product and operational data
Learn how to transform data into insights from your SaaS application. Want to create personalized experiences in applications but not sure where to start?
Accessibility: Why it matters?
Over 1 billion people worldwide live with a disability. That’s more than 15% of our global population! Each of us may encounter situational disabilities at some point throughout our everyday lives.
Accessibility: How to get started
Want to create a SaaS application that is inclusive and accessible for people with different needs & capabilities but not sure where to start?
Azure SaaS Development Kit
Join Founders Hub or ISV Success Program
Microsoft for Startups Founders Hub offers free access to the tech, coaching and support you need to hit your next milestone.
The new ISV Success Program helps you build and publish your solutions faster, accelerate innovation and reach more customers
Interviews with SaaS companies
Visma SaaS Transformation
Watch interview with Øyvind Larsen, Managing Director at Visma.
Visma offers software and services that simplify and digitise core business processes in the private and public sector. Visma operates across the entire Nordic region with 12,500 employees & 1,000,000 customers.
Salutare SaaS Journey
Watch the interview with Chris Dial, Co-Founder and CEO of Salutare.
Salutare Group works with people - from clinicians to patients to all who help in the treatment pathway - to improve safety and well-being, and to restore the life-work balance for clinicians.
Chris will share the story and learnings of Salutare, a true SaaS company from day 1.
ToolsGroup SaaS Transformation
Watch the interview with Riccardo Toni, Global SaaS Manager & Information System Security Officer at ToolsGroup.
ToolsGroup is how organizations achieve their target service levels while optimizing inventory, no matter how complex their supply chain is or how much demand changes.
Microsoft Marketplace for SaaS
Panel Discussion with SaaS companies Seeq and Metallic selling through Microsoft Commercial Marketplace.
Operational changes that are needed for business transformation
Panel discussion with SaaS companies Ortec and Arbor about the organizational transformation required when switching from a traditional model to SaaS.
Art of possible with AI
Accelerate product innovation and build competitive advantage - panel discussion.