Team: MSN
Solution: Translation Services

The Intelligence, Communication, and Engineering (ICE) Content Team, which operates MSN, developed a feature to help improve user recirculation and click-through within the site. This feature searches the content of articles hosted on MSN and displays other related information to the viewer in a widget beside the original article. For instance, an article about finance might showcase information on related stock prices, or a food article might showcase cooking recipes. The feature was built using advanced neuro-linguistic programming, so completely new search models had to be created if the feature was going to be offered in languages other than English.

Using the Translator API, ICE was able to expand this feature into French and German without the time or energy it would take to generate new language-specific models. The API works in the background by automatically translating international content into English, allowing the search to be run on the translated content rather than the original source language. Additional articles and content can then be showcased in the reader’s preferred language.

The translation service has been in production since October 2014. This has significantly improved the recirculation and click-through of French and German speaking visitors on the site.

The related articles seen to the right of the main article on MSN are automatically searched and showcased using the Microsoft Translator API.

Read more Translator Solutions in Action at www.aka.ms/TranslatorSolutionsInAction