Yapı Kredi, the leading name of Turkish finance sector, enhances its data assisted management culture by capitalizing on business intelligence across all units via Power BI.
Yapı Kredi marked its name as the owner of one of the largest and most comprehensive projects within Microsoft`s Middle East and Africa region by upgrading/modernizing bank's branch performance management dashboards by swift method.
A leading name in Turkish banking industry since its inception in 1944, Yapı Kredi transformed itself into a major financial services actor through the 2006 merger of Yapı ve Kredi Bankası A.Ş. and Koçbank A.Ş., bringing the best of strength, experience and resources of its two parts and driving further success through the legacy and shared values of the merged entities. With a determined approach in digitalization, the company leverages on its existing position through its business intelligence-based modernization initiatives aimed at the branch network.
The latest innovation by the bank is an embodiment of senior management`s vision and the cooperation among various team in the bank. Yapı Kredi`s Data Warehouse and Business Intelligence Teams collaborated successfully for the modernization of the performance management dashboards used across various units to compare and analyze targets versus the actual numbers. Teams decided to proceed with Power BI as a result of the comprehensive and intensive requirement analysis. Recognizing the radical nature of the transition, teams were quick to identify Power BI`s capacity in swiftly responding to the modern business intelligence needs of the bank network. The new dashboards, configured by Data Warehouse and Business Intelligence teams and equipped with capabilities for field teams to conveniently retrieve all performance indicators, were extended to all branches without delay. Mobile adaptation was implemented seamlessly to allow simultaneous use of the application on mobile devices. System allows for all KPIs, field actions taken and any gaps to be holistically viewed and is entirely configured as an intranet system as per banking regulations in effect. An added benefit of the new structure is Power BI`s ability to offer a swift transition to cloud scenarios as a cloud ready system. Platform`s dual aspect operation and cloud friendly nature in data modelling layer and dashboard design warrants a long-haul benefit in responding to future needs without any further costs above and beyond the existing investment. Power BI`s features such as machine learning, forecasting, visualization, usage competencies and advanced analytics were deemed as major strengths and proved instrumental in shaping the management`s decision making.
Before starting this project, Power BI was an unknown tool for Yapı Kredi Data Warehouse and Business Intelligence teams however with the support of Microsoft consultants and sales teams, it took less than 45 days to finalize the dashboards with all the installations.
The new dashboards are effectively in use across the bank`s entire network, in 73 provinces and 833 branches and has proved to be a huge success with its high performance. Hosting 3500 simultaneous logins during the prime-time morning hours where users come to retrieve previous day`s performance metrics, Power BI powered system lives up to its promises providing seamless service during even these busiest hours of operation.
Some of the upsides on the part of the users have been the visualization capabilities of the solution as well as the embedded analyses through Tool Tip functionalities. The latter allows for trend graphs, top 10 and bottom 10 views as well as customer specific changes to be retrieved for any KPI, further enhancing the business processes intelligence within the bank. The platform caters for the needs of staff at various levels, from branch personnel to regional managers, in different ways to view actual performance of their teams, analyze changes with further breakdown details, and understand the underlying factors that might have resulted in those changes.
The platform created immense traction among users within the organization and showcased Power BI`s performance capabilities. Viewed as a major and exemplar banking initiative, Yapı Kredi`s leap forward also proved to be one of the largest and most comprehensive intranet projects within Microsoft`s Middle East and Africa region.
The system fully meets existing needs and bridges forward by way of its future transition prospects for possible cloud scenarios, in terms of both speed and performance. As such, it has proven itself as a viable and future-friendly business development initiative.
Onboarded and offered swiftly for the benefit of users thanks to the expertise of Yapı Kredi Teknoloji`s infrastructure and app development teams, the innovative platform received praise from the user base for its cost efficiency and fast track features and highlighted the importance of business intelligence-based digitalization initiatives in the banking sector.
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