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January 19, 2022

Indus Towers fuels data-led, scalable decision-making with Microsoft Power BI

Indus Towers Limited is India's largest passive telecom infrastructure company. It deploys, owns, and manages telecom towers and communication structures for various mobile operators.

Indus Towers

The gridlock

As a large corporation, Indus Towers relied on 20 application sources for extracting insights from its portfolio of over 1,80,997 telecom towers across 22 telecom circles. Still, the time and effort taken to generate each report proved that the employed tools were insufficient to meet the company’s needs. 

  • Time lag: The applications in use made real-time data analysis difficult, which often led to outmoded information that could no longer be used.
  • Dependency: Any extraction, modeling, and change in data meant summoning IT resources by business users.
  • Cross reporting: The tedious procedure of performing data analysis limited the scope of the cross-functional study for the organization.

A complete, self-serve solution

Indus Towers reached out to Microsoft after careful evaluation of available platforms in the marketplace. Power BI made the cut due to features such as data visualization, integration, ease-of-use, and self-serve tools.

Data driven decision making

The scale and size of Power BI implementation at Indus Towers made it a first-of-its-kind for the infrastructure company. In 2018 Power BI was implemented across all its offices by successfully integrating more than 20 application sources, including Microsoft’s Synapse and Databricks.  

  • Speedy analysis: The platform supports real-time data analysis complete with visualization even for the teams on the ground through mobile applications.
  • Self-serve: The ability to pull out and analyze data directly on the dashboard in a few clicks has cut the dependence on IT and brought agility in reporting. 
  • Improved reports: The capability to fuse data into one another, and understand various scenarios with cross reporting, has pushed up the reporting standards and led to process improvements. 
  • Robust performance: The system, set up in the pre-pandemic times, withstood heavy usages with over 1 lakh hits monthly with 1,250 unique visitors.  
  • Better visibility: With both real-time and historical data at hands-reach, the company has a better grasp over its operations and activities.
  • Data SecurityThe user rights assigned according to their role, region, circle, and function helps to administer better command, even when everyone uses the same application.

“People started seeing the value in using the application and that I think has been the game changer. It triggered a cultural change to data-based decision making, shifting reviews from PowerPoint and Excel to DSS dashboards. It is a complete tool with people creating their own reports and publishing them.”

Vinod KRISHNAN, CIO, Indus Towers

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