Microsoft cloud powers digital transformation at Dabur

Comprehensive platform to support high business growth

Amidst the pandemic, Dabur accomplished double-digit YoY growth rate in both national and international markets. Within this period, the company also introduced 50 new products or variants, equivalent to launching a new product or variant every two weeks.

To match the business’s exponential growth plans, Dabur’s technology stack required to be modern and modular, more agile and scalable. The digital core needed to be equipped to handle technology innovation for competitive advantage, build next generation platforms and scalable infrastructure, modern and modular architecture along with, data security, compliance, and privacy requirements. In addition, the Business continuity plan (BCP) strategy needed further strengthening to ensure business continuity with minimum disruption.

Microsoft Cloud becomes the backbone for digital transformation

To support the tremendous pace of new product development, Dabur decided to take the journey to the cloud. They were looking for a trusted technology partner who can help accelerate the growth strategy, do more with lesser resources enabling them to focus on innovation.

After an extensive evaluation, Dabur decided to go ahead with Azure for both SAP and non-SAP workloads, making Microsoft Cloud the backbone of their digital journey. Microsoft's expertise and guidance and its alignment with Dabur’s priorities and future roadmap provided the confidence for Dabur to move ahead with Microsoft in the cloud journey.

Additionally, Dabur recognized the benefits of integrating Teams with its enterprise solutions, enabling smooth collaboration across business processes and help in building cloud native services. Azure's native security, geographical data residency for Data Centre (DC) and Disaster Recovery (DR) sites, and single Virtual Machine (VM) SLAs of 99.9 percent were also significant factors that cemented Azure as the preferred solution.

Microsoft proactively engaged with Dabur and its technology partner Accenture to jointly create the overall cloud adoption strategy.

Microsoft solutions enhance efficiency and lower costs while advancing on ESG goals

Dabur looks to realize significant benefits from Microsoft Cloud, allowing them to accomplish more with fewer resources:

• Cost savings by using Azure Hybrid Benefits (AHUB) for non-SAP workloads, Dabur gained further cost savings. The cloud journey will also reduce its energy bills by eliminating expenses on power requirements for servers and cooling systems as compute resources are utilized on demand.
• In-depth visibility with a unified hub for monitoring and reporting, Azure provides comprehensive real-time insights into the IT resource consumption of various applications and business functions. These insights will empower Dabur to make business accountable, identify and drive cost optimization and improve the services.
• Enhanced security by leveraging the array of tools and capabilities that Microsoft provides, Dabur looks to bolster its security posture. Moreover, Microsoft’s approach of working as a partner by factoring in Dabur’s third-party investments and creating a roadmap to reuse & retire external components over time helped in building a strong confidence on Microsoft partnership.
• Enabling ESG goals Dabur is committed to achieving a carbon-zero footprint by 2040. The company's shift to a cloud-based solution has contributed to the reduction of carbon emissions by decreasing energy consumption and requirements. Additionally, Microsoft's use of green energy in its data centers is helping Dabur move closer to its environmental, social, and governance (ESG) target.

Ankush Jain, Chief Financial Officer, Dabur, says, “We will realize significant financial benefits as we transition to Microsoft cloud. It will improve efficiency and enable us to maintain a lean cost structure. Also, it aligns well with our sustainability objectives as it supports our initiatives to reduce our carbon footprint while creating new business values.”

Taking the next steps in its digital transformation journey

Dabur will continue to solve additional Business challenges and leverage Microsoft solutions for its ongoing digital transformation.

Kaustubh Dabral says, “Microsoft Azure provides an innovation platform with their IoT, Azure AI and Azure ML services, to fuel business objectives and help organizations with a competitive advantage. It will enable our enterprise technology platforms with a secure and scalable infrastructure. We are looking forward to the Microsoft platform helping us build modular architecture for faster innovation in all business channels thus providing agility to deliver business value faster. “