Revolutionizing customer service: ERGO Insurance uses AI and Microsoft Azure to provide 24/7 personalized support

ERGO Insurance, a part of the ERGO Group, is committed to offer comprehensive insurance, pensions, and investment services. "Our goal is not just to offer top-tier insurance services, but also top-tier customer experience," begins Rea Theleriti, Chief Customer and Digital Transformation Officer at ERGO Insurance. 

However, this goal came with a challenge: sustainably serving thousands of customers round-the-clock. To overcome this, ERGO Insurance wanted to revolutionize its approach, starting with its call centers. “Over the years, we have been focusing on instilling excellence in our intermediaries,” Theleriti explains. “More recently, we started looking into innovating the whole customer journey. We wanted to create an omnichannel experience for our customers, where they could use their preferred communication channels.” 

Taking a step forward, ERGO Insurance cooperated with EBO, a Microsoft partner and leader in customer engagement automation, to implement, Χαρά (Joy), an artificial intelligence (AI)-driven Virtual Agent (VA) built on Microsoft Azure. 

Technology with a human touch

What makes the Virtual Agent particularly unique in the Greek insurance market is its outstanding recognition rate. Χαρά was built using Natural Language Processing (NLP), Machine Learning techniques, Azure Cognitive Services, and Azure Bot Services. EBO’s NLP experts worked with ERGO Insurance and Microsoft to build a VA that can have two-way human-like conversations with customers. The VA’s sentiment analysis can identify users’ emotions and adapt to the conversation accordingly. Finally, Χαρά’s machine learning capabilities keep its language library updated, enabling the VA to learn, adapt and handle more complex tasks. 

With these features, the VA can handle both predefined and open-ended questions. “The Virtual Agent’s 95.5 percent recognition rate allows it to understand messages from customers and respond appropriately,” explains Konstantinos Chatzisymeon, Chief Information and Processes Transformation Officer at ERGO Insurance.

Combined with a conversational tone and the ability to communicate in 'Greeklish', a blend of Greek and Latin characters, users experience a more personal touch than with usual chatbots. "We aim to communicate with our customers in whichever way they prefer," explains Theleriti. “The more dialogues and services we offer, the more we can understand our customers. And though it may be a competitive advantage now, a Virtual Agent will become standard practice in the future.”

Simpler, more personalized interactions

One version of the Virtual Agent mainly addressed frequently asked questions (FAQ), enabling customers quick access to information regarding insurance coverage, emergency procedures, and more. While this helped with decreasing the workload for one-touch tickets, ERGO Greece wanted to create a more personalized experience. It integrated the VA directly into its core systems to offer more functions and perform a variety of operations.

The VA was then deployed to assist with policy renewals, enabling customers to verify their payment amounts and methods. Moreover, users could register for the customer portal via the VA. “It walks customers through registration with a dialog-driven process, which is more personal than filling in a standard form by yourself,” elaborates Theleriti. “This makes people feel more comfortable, and that encourages more sign ups.”

Happier, more engaged customers

Within four months of using Virtual Agent, ERGO Greece saw better customer experience. "Achieving 85 percent customer satisfaction rate for dialogues initiated through the VA is a great sign. It shows that our users are happy with these interactions," remarks Theleriti.

Providing 24/7 support has also had a positive impact on the company’s policy renewal process. Typically, once customers are sent a notification to renew their policy, they would have to find the notice and contact an agent or call center. Since the burden of the process lies on the customer, some may just forgo renewing their policies. 

Now, the renewal process is simplified with the VA. Customers can request and access information easily even without specific policy details. They only need to provide their name and tax identification number or vehicle plate number. They can then make the payment online. “Customers sometimes renew their policy twice a year, so the easier we make it for them to make payments, the more value we are offering as a company. Having the VA significantly helps us manage the payment system, as we’re handling around 3,000 transactions per month,” describes Theleriti.

Effective human-AI partnership

While the VA can fully operate automatically, ERGO Insurance has full control over conversational workflows and can manage, build, or enhance conversation flows at any point in time. Should a customer conversation require human intervention, Χαρά automatically transfers the conversation seamlessly to a human agent. “In four months, 83 percent of chats were completely handled end-to-end by the VA. This has eased our agent workload and enabled us to focus on more complex business tasks,” says Theleriti. 

Following the successful pilot phase, ERGO Insurance is set to implement further use cases of the VA. The company is hoping that it will become the starting point for many core processes, including renewals and claims. “The most crucial consideration is how we integrate technology into our customer journey. If it's supplementary, it won't create value, and people won't use it,” elaborates Chatzisymeon. “Our goal is to digitize and automate our processes to truly revolutionize the experience by making the interaction conversational via the VA.”

“EBO is proud to have collaborated with ERGO Insurance on its digital transformation journey,” shares Dr. Gege Gatt, CEO at EBO. “We are excited about the future potential of the VA to serve as the starting point for many of ERGO Insurance’s core processes. EBO remains committed to integrating technology seamlessly into the customer journey to create truly transformative experiences."

Reflecting on the journey so far, Theleriti notes, “I place great value on our partners, EBO and Microsoft, and our staff who implemented this solution. Transformation isn't solely driven by technology. How we use technology and what we choose to do with it is most critical in how we’ll transform customer experience in the future.”