OVERVIEW
Evolve with consumer preferences
Meet consumer demands and drive sustainable growth with predictive analytics and data-driven insights.
Build brands people love
Deliver tailored marketing and drive brand equity with holistic consumer insights powered by data.
Develop next-gen products
Reduce time to market and drive efficiency with agile and collaborative design and production.
Create sustainable supply chains
Anticipate disruptions and enhance forecasting accuracy to optimize operations and sustainability.
Optimize routes-to-market
Increase sales, improve margins, and maximize profitability with data-driven channel strategies.
CAPABILITIES
Achieve more with consumer goods solutions
Meet consumer demands, build brand loyalty, and drive sustainable growth with predictive analytics and data-driven insights.
- Scale your brand using advanced AI targeting, boost engagement with data-driven insights, and protect brand reputation with robust safety features.Reduce support costs and improve overall customer satisfaction, encourage intuitive interactions, and enable consistent, data-driven experiences.Gain a 360-degree unified view of consumer data, automate marketing execution, optimize marketing campaigns, and analyze consumer data profiles.
- Ensure secure and efficient data storage, identify trends and insights, and get AI-powered design recommendations.Reduce the time required for communication and decision making, streamline workflows, improve collaboration, and share information with confidence.Analyze data and trigger actions in real time, reduce waste, simulate production and design, and help connect and enable your workers.
- Eliminate supply chain data silos and use AI to better predict and proactively mitigate disruptions, improve forecasts, and help ensure on-time delivery.Digitally connect supply chains, ensure compliance, improve brand affinity, and optimize operations—plus ingest, store, and report on emissions data.
Digitize the warehouse environment, enable more control and visibility, automate warehouse operations, and utilize the right mix of picking methods by digitizing the warehouse environment.
- Increase revenues and margins by identifying trends, uncovering root causes of promotion performance, and collaborating with retailers and suppliers.Better understand consumer behavior, create more personalized content, and drive higher engagement and sales from target audiences.Increase revenue, create new revenue streams, achieve higher profitability, and optimize engagement across traditional and emerging channels.
CUSTOMER STORIES
See how brands are innovating
Campari Group personalizes customer experiences and builds brand awareness with Microsoft Dynamics 365.
Products
- Microsoft Power Platform
- Dynamics 365 Customer Insights
Gibson Brands streamlines its business and creates an immersive customer experience with Microsoft Dynamics 365.
Products
- Dynamics 365 Commerce
- Dynamics 365 Finance
- Dynamics 365 Supply Chain Management
Canadian vertical farm boosts production and supports sustainability goals with the Microsoft Azure platform.
Products
- Azure Synapse Analytics
- Microsoft Power Platform
Strauss Group gears up to revolutionize the food industry using Azure cloud-enabled data.
Products
- Azure
Orkla drives business forward using Microsoft Teams Connect shared channels to collaborate more efficiently.
Products
- Microsoft Teams
Fashable created an AI algorithm that generates original designs, helping fashion companies reduce waste and meet customer demand faster.
Products
- Azure
- Azure Machine Learning
Peet’s Coffee meets market changes with smart decision making and efficient operations powered by Microsoft Dynamics 365.
Products
- Dynamics 365 Finance
- Dynamics 365 Supply Chain Management
Grupo Bimbo bakes in end-to-end data security and compliance with Microsoft Purview—true to its “deeply human” values.
Products
- Microsoft Purview
- Microsoft 365 E5 Compliance
- Microsoft 365 E5 Security
Tillamook County Creamery optimizes growth and performance with Microsoft Dynamics 365.
Products
- Dynamics 365 Finance
- Dynamics 365 Supply Chain Management
Marketing company, Avocados From Mexico, uses Power Platform to streamline its purchase order process.
Products
- Power Apps
- Power Automate
Nestlé innovates business growth strategies using Microsoft Dynamics 365.
Products
- Dynamics 365 Finance
- Dynamics 365 Supply Chain Management
- Dynamics 365 Commerce
Kraft Heinz develops two groundbreaking apps with Microsoft technology, paving the way to transform the CPG industry.
Products
- Azure
- Microsoft Teams
Power BI
The Middle East region's leading food company nurtures data-driven culture to deliver customer service at its finest.
Products
- Azure Synapse Analytics
- Azure Data Bricks
- Power BI
PepsiCo uses Azure Machine Learning to identify consumer shopping trends and produce store-level actionable insights.
Products
- Azure Machine Learning
- Power BI
PRODUCTS
Learn about consumer goods products
Drive growth, empower your employees, and build resilience with trusted products from Microsoft.
Dynamics 365 Customer Insights
Deliver precise, personalized marketing and above-the-line advertising with data integration and predictive analytics.
Dynamics 365 Customer Service
Empower agents to resolve issues faster using generative AI and automation.
Microsoft Advertising
Build brand equity with cross-platform reach and targeted advertising.
Azure Synapse Analytics
Accelerate time to insight across enterprise data warehouses and big data systems.
Copilot for Microsoft 365
Connect your data to work seamlessly and solve complex tasks all in one place.
Microsoft Security
Safeguard your entire organization with integrated business security solutions.
Microsoft Fabric
Reshape how everyone accesses, manages, and acts on data with a single, AI-powered platform.
Dynamics 365 Finance
Build financial and operational agility using AI and automation.
Dynamics 365 Supply Chain Management
Modernize your supply chain to enhance visibility, improve planning, streamline procurement, and optimize fulfilment.
Microsoft Sustainability Manager
Record, report, and reduce your environmental sustainability impact.
Microsoft Viva
Create an engaged and productive workforce with next-generation AI and insights.
Dynamics 365 Commerce
Deliver unified, personalized, and seamless buying experiences for customers and partners.
Microsoft 365 for frontline workers
Simplify processes, unify communication tools, and engage frontline workers in a secure, all-in-one platform.
Azure OpenAI Service
Build more individualized shopping experiences across your existing websites and applications.
Power BI
Uncover powerful insights and turn them into impact.
Microsoft Copilot Studio
Transform customer and employee experiences with copilots built in Microsoft Copilot Studio.
Azure AI Studio
Build, evaluate, and deploy your AI solutions all within one space.
Power Platform
Accelerate innovation while cutting costs and development time with low-code tools.
PARTNER SOLUTIONS
Explore partner solutions
Accelerate innovation and optimize the consumer goods journey with the Microsoft partner ecosystem.
Intelligent content
Content Hub by Sitecore
Streamline your operations and content strategy with a digital asset management (DAM) solution.
Consumer insights
Adobe Experience Manager
Get personalized content-led experiences to market faster in any channel.
Supply chain planning
Blue Yonder Supply Chain Planning
Get high-quality supply chain plans to improve customer service and boost revenue growth.
Advanced logistics
Blue Yonder Transportation Management
Get real-time visibility, collaboration, and synchronization across your entire network.
Advanced warehousing
Blue Yonder Warehouse Management
Improve efficiency, visibility, and control with a highly scalable, real-time SaaS solution.
Connected planning
o9 Integrated Business Planning
Synchronize and optimize business decisions across supply chain, revenue, and financial planning.
Channel profitability
Kantar Trade Promotion Management
Increase revenues and margins through an integrated sales planning and TPM solution.
Discover valuable resources
Blog
• August 2023
Generative AI will revolutionize Revenue Growth Management
Learn how to strategically embed generative AI to drive stronger revenue growth management (RGM) outcomes.
E-book
• December 2023
Strategies for Next-Gen Retail
E-book
• December 2023
Resilient Manufacturing Supply Chain
Video
• December 2023
Sustainability in the Era of AI
NEXT STEPS
Achieve more in consumer goods
Partners
Connect with partners
Get in touch with trusted Microsoft partners to find up-to-date consumer goods services for your business needs.
Technology
Visit a Microsoft Technology Center
Explore a range of tailored engagements and immersive experiences led by Microsoft senior architects and technical leaders.
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