Arko Mukherjee
Principal Data & Applied Science Manager
About
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Introducing Microsoft Dynamics 365 Copilot, the world’s first copilot in both CRM and ERP, that brings next-generation AI to every line of business
Copilot brings the power of next-generation AI capabilities and natural language processing to Dynamics 365, working alongside business professionals to help them create ideas and content faster, complete time-consuming tasks, and get insights and next best actions—just by describing what’s needed.
Personalize your customer lifetime value predictions with customer profile attributes
When you’re crafting marketing and sales strategies, an important way to drive engagement and purchases is by personalizing your marketing campaigns, journeys, and content to your customer segments. One method for segmenting your customers is by their potential value. AI can help predict their potential lifetime value so you can create segments of high-value and low-value customers. As with all AI, the more data the AI model has, the more accurate its predictions will be. Now you can use Dynamics 365 Customer Insights to include selected customer profile attributes in the customer lifetime value (CLV) predictive model. This post will share what customer profile attributes are, how to use them in the CLV model, and what’s new in the overall experience of using the model.