Regulation of and by platforms

in SAGE Handbook of Social Media

Published by SAGE | 2017

(Jean Burgess, Thomas Poell, and Alice Marwick, eds)

Platforms rose up out of the exquisite chaos of the web. Their founders were inspired by the freedom it promised, but also hoped to provide spaces for the web’s best and most social aspects. But as these platforms grew, the chaos found its way back onto them – for obvious reasons: if I want to say something, be it inspiring or reprehensible, I want to say it where people are likely to hear me. Today, we by and large speak on platforms when we’re online. Social media platforms put people at “zero distance” (Searls, 2016) from one another, afford them new opportunities to speak and interact, and organize them into networked publics (Varnelis, 2008; boyd, 2011) – and though the benefits of this may be obvious, even seem utopian at times, the perils are also painfully apparent.