Microsoft for Startups Middle East
Highway to 100 Unicorns
Virtual Conference
Helping founders gain insights on
how to scale their startups
in partnership with
Highway to 100 Unicorns: COP28 Edition Virtual Conference
Our virtual conferences feature daily sessions fireside chats, panel discussions and workshops covering startup trends and the most pressing issues facing entrepreneurs.
In 2023 as the UAE prepares for the historic COP28, our 4th season of the conference focuses on sustainability and climate technology.
Sessions include key themes in sustainability and feature experts and successful entrepreneurs sharing their insights and stories.
Check out the live Season 4 sessions
- Season 1
- Season 2
- Season 3
- Season 4
-
Monday
21/06
Opening
Day -
Tuesday
22/06
Investor
Day -
Wednesday
23/06
Accessibility
Day -
Monday
28/06
Tech
Day -
Tuesday
29/06
Founders
Day -
Wednesday
30/06
Corporates
Day -
Monday
05/07
Go-to-Market
Day -
Tuesday
06/07
Government
Day -
Wednesday
07/07
Ecosystems
Day
4:30PM (GMT+4)
Opening Remarks
Opening - Keynote
H.E. Dr. Ahmad Belhoul Al Falasi, Minister of State for Entrepreneurship and SMEs - UAE Ministry of Economy
Sayed Hashish, UAE General Manager at Microsoft
🕐 20 minutes
5:00PM (GMT+4)
The MfS & ADIO Partnership
Opening - Fire side chat
Roberto Croci, Managing Director for Microsoft for Startups MEA
H.E. Dr. Tariq Bin Hendi, Director General at Abu Dhabi Investment Office
🕐 30 minutes
6:00PM (GMT+4)
The Future of Innovation
Opening - Panel
Andrew Macadam, Global Field Lead at Microsoft for Startups
Courtney Powell , Chief Operating Officer at 500 Startups
Salvatore Lavallo, Head of FDI at Abu Dhabi Investment Office
Moderator: Triska Hamid, Editorial Director at Wamda
🕐 40 minutes
7:00PM (GMT+4)
How to Scale to Abu Dhabi with Hub71
Opening - Workshop
Reem Al Jnaibi, Head of Technology & Data at Hub71
🕐 60 minutes
8:00PM (GMT+4)
Microsoft for Startups - GrowthX Info Session
Opening - Workshop
Gordana Ilic, Microsoft GrowthX Program Lead
Ali Samir Oosman, Strategic Partnerships & Deal Flow Manager – MEA
🕐 60 minutes
4:30PM (GMT+4)
Unicorns vs. Zebras: Investor Insights
VC Day - Keynote
Noor Sweid, General Partner at Global Ventures
🕐 20 minutes
5:00PM (GMT+4)
VC & FDI
VC Day - Fire side chat
Priya Rajan, Managing Director at Silicon Valley Bank
Salvatore Lavallo, Head of FDI at Abu Dhabi Investment Office
Nader Museitif, Product & Business Development at Hub71
🕐 30 minutes
6:00PM (GMT+4)
The B2B Investment Opportunity
VC Day - Panel
Shane Shin, Founding Partner at Shorooq Ventures
Tamara Steffens, MD at M12
Sharif Al Badawi, Founding Managing Partner at Plus VC
Omar AlMajdouie, Partner at Raed Ventures
Moderator: Loulou Khazen-Baz, Founder at Nebbesh, Conversations with Loulou
🕐 40 minutes
7:00PM (GMT+4)
Fundraising 101 for B2B Startups with 500 Startups
VC Day - Workshop
Amal Dokhan, Partner, 500 Startups MENA at 500 Startups
🕐 60 minutes
4:30PM (GMT+4)
Where Technology Meets Inclusion
Accessibility - Keynote
Ihsan Anabtawi, COO and CMO - Microsoft UAE
🕐 20 minutes
5:00PM (GMT+4)
Banishing Imposter Syndrome
Accessibility - Fire side chat
Dona Sarkar, Director Of Technology - Accessibility at Microsoft
🕐 30 minutes
6:00PM (GMT+4)
Solving for Accessibility & Inclusion
Accessibility - Panel
Paula Newby, CEO at Predixa
Dr. Sara Saeed, Khurram CEO at Sehat Kahani
Mohammad Kilany, CEO at MindRockets
Jose Rubinger, CCO & Co-founder at Key2enable
Moderator: Richie Santosdiaz, Head of Middle East and Africa at The Fintech Times
🕐 40 minutes
4:30PM (GMT+4)
Launching Fast and Often - A Shipping Playbook by Tara AI
Tech Day - Keynote
Iba Masood, Co-founder and CEO at Tara.AI
🕐 20 minutes
5:00PM (GMT+4)
Cloud Coding for Scale with GitHub
Tech Day - Fire side chat
Bassem Asseh, Vice President, EMEA GitHub
Vinayak Hegde, CTO-in-Residence at Microsoft for Startups
🕐 30 minutes
6:00PM (GMT+4)
The Cloud Architecture Journey
Tech Day - Panel
Sergii Marchenko, Chief Information Officer at Securrency
Mossab Hussein, Co-founder & Chief Security Officer at spiderSilk
Gonca Gulcer, Co-founder & CTO at QuinAI
Moderator: Sania Kaddoura, Cloud Architect at Microsoft
🕐 40 minutes
7:00PM (GMT+4)
Building on Azure for Startups with Microsoft for Startups
Tech Day - Workshop
Sania Kaddoura, Cloud Architect at Microsoft
🕐 60 minutes
4:30PM (GMT+4)
Building Startups that Scale
Founders Day - Keynote
Jonathan Labin, President at Unifonic
🕐 20 minutes
5:00PM (GMT+4)
Communicating with your Investors
Founders Day - Fire side chat
Faisal Toukan, Co-Founder & CEO at Ziina
Zach Finkelstein, Managing Partner at Class 5 Global
🕐 30 minutes
6:00PM (GMT+4)
Disrupting Legacy Industries
Founders Day - Panel
Carolin-Carmen Neubauer, Chief Operating Officer and Co-Founder FERO.Ai
Shamsher Singh, Founder & CEO at BLUELIGHT SYSTEMS
Patrick Rogers, Co-Founder @ Clara Technologies + Support Legal
Reem Khouri, Co-Founder and CEO Whyise
Moderator: Eleanor Slinger, Regional Director, New Statesman Media Group & Lead Monitor
🕐 40 minutes
7:00PM (GMT+4)
Legal for Fundraising Tech Founders with The Legal Circle
Founders Day - Workshop
Suraya Turk, Managing Partner at Legal Circle
🕐 60 minutes
4:30PM (GMT+4)
Bridging the Corporate / Startup Gap
Corporate Day - Keynote
Xavier Anglada, Managing Director - Strategy & Consulting lead, Innovation Lead - Middle East
🕐 20 minutes
5:00PM (GMT+4)
What Do Startups Add to Large Enterprises?
Corporate Day - Fire side chat
Bakari Brock, Senior Director of Global Partnerships at Microsoft for Startups
Céline Brémaud, Sales, Marketing and Operations VP, Microsoft Middle East and Africa
🕐 30 minutes
6:00PM (GMT+4)
Corporate Innovation / Digital Transformation
Corporate Day - Panel
Maria Paula Oliveira, Chief Innovation Officer, MENA at EY
Asad ur Rehman, Director Media & Digital Transformation, North Africa & Middle East at Unilever
Suryanka Jatain, Director - Digital & Innovation @KPMG Management Consulting
Kai Ling Ting, Innovation Lead at Etihad
Moderator: Ali Samir Oosman, Strategic Partnerships & Dealflow Manager at Microsoft for Startups MEA
🕐 40 minutes
7:00PM (GMT+4)
Paths to Startup Profitability with EY
Corporate Day - Workshop
Gordon Suttie, EY Director | EY Consulting | Digital Transformation and Startup Coach
Alex Collins, EY Partner | EY Consulting | Transformation & Innovation
🕐 60 minutes
4:30PM (GMT+4)
Purpose Mindset: Scaling Impact Through Innovation
Go-to-Market Day - Keynote
Akhtar Badshah, Founder and Chief Catalyst at Catalytic Innovators Group.
🕐 20 minutes
5:00PM (GMT+4)
Exit Opportunities for Regional Startups
Go-to-Market Day - Fire side chat
Elie Habib, Anghami Co-Founder
Hosam Arab, Co-Founder and CEO at Tabby
🕐 30 minutes
6:00PM (GMT+4)
Highways to Product-Market Fit
Go-to-Market Day - Panel
Rami Khoury, CEO at Auxi
Anuscha Iqbal, Chief Executive Officer at Spotii.me
Suna Zoabi - Othman, Founder & CEO – Tawazon
Alaa Bakhit, Founder of B12 for Digital Services and Professor of Practice at HTU
Philipp Pabst - Moderator, Strategic Partnerships & Dealflow Manager at Microsoft for Startups MEA
🕐 40 minutes
7:00PM (GMT+4)
Marketing Archetypes with LinkedIn
Go-to-Market Day - Workshop
Ghadah Alawami, Enterprise Account Director for LinkedIn Marketing Solutions at LinkedIn
🕐 60 minutes
4:30PM (GMT+4)
Investing in Startup Infrastructure
Government Day - Keynote
Juma Alhamli , Senior Executive Director of Strategy and Business Development at Abu Dhabi Global Market (ADGM)
🕐 20 minutes
5:00PM (GMT+4)
FinTech Regulation with ADGM
Government Day - Fire side chat
Dr. Bhaskar Dasgupta, Associate Director - Financial Centre Development at ADGM
Miriam Kiwan, Executive Chairman's Office at ADGM
🕐 30 minutes
6:00PM (GMT+4)
Strengthening Startup Ecosystems
Government Day - Panel
🕐 40 minutes
7:00PM (GMT+4)
Microsoft for Startups - GrowthX Info Session
Government Day - Workshop
Gordana Ilic, Microsoft GrowthX Program Lead
Ali Samir Oosman, Strategic Partnerships & Deal Flow Manager – MEA
🕐 60 minutes
4:30PM (GMT+4)
Democratizing Global Innovation
Ecosystem Building Day – FC
Jeff Ma, VP, Startups at Microsoft
Lynn Chouman, News Editor at LinkedIn
🕐 25 minutes
5:00PM (GMT+4)
Best Practices for B2B Startups working with Corporates
Best Practices for B2B Startups working with Corporates
Elodie Robin, Aerospace and defence start up accelerator - Hub 71 - Gothams
Shereen Abdulla, Podcast Host and Producer at Spark! With Shereen
Mia Jafari, Managing Director, Intelak Hub & Programmes Manager
🕐 30 minutes
6:00PM (GMT+4)
Accelerating & Building the Future of Venture
Accelerating & Building the Future of Venture
Marie-Therese Fam, Managing Partner at Flat6Labs
Babak Ahmadzadeh, Managing Director, Plug and Play Abu Dhabi
Kareem Elsirafy, Managing Partner at Modus Capital
Hana Barakat, Associate Director at startAD
Selma BAHÇİVANOĞLU, Manager, Incubation and Acceleration Programs at İTÜ ARI Teknokent A.Ş.
Mehvish Arifeen, CEO at I2I Accelerator
Moderator: Noor Salama, Community & Program Manager at Microsoft for Startups MEA
🕐 40 minutes
7:00PM (GMT+4)
Building and Engaging Virtual Communities
Ecosystem Building Day - Workshop
Hussam Mohsineh, Program Manager | Microsoft Reactor
🕐 60 minutes
-
Monday
24/01
Talent -
Tuesday
25/01
Tech Skills -
Wednesday
26/01
Product -
Monday
31/01
Go To Market Strategy -
Tuesday
01/02
User Acquisition -
Wednesday
02/02
Measuring Impact -
Monday
07/02
LaunchPad Abu Dhabi -
Tuesday
08/02
Microsoft for Startups -
Wednesday
09/02
External Engagement
1:00PM (GMT+4)
Building your first team
Sallyann Della Casa, Chief Identity Hacker and Founder - Gleac
🕐 15 minutes
1:30PM (GMT+4)
How to keep your best people when growing fast
Roberto Croci, Managing Director - Microsoft for Startups
🕐 15 minutes
1:00PM (GMT+4)
Holding the reins as a first time CTO
Melda Akin, CEO/ Founder - D14.AI
🕐 15 minutes
1:30PM (GMT+4)
Questions to ask when you're fundraising
Joy Ajlouny, Former, CMO & Founder of Fetchr and Former COO & founder of Bonfaire - fetchr and Bonfaire
🕐 15 minutes
1:00PM (GMT+4)
Putting together your first MVP
Sarah Toukan, Chief Product Officer - Ziina
🕐 15 minutes
1:30PM (GMT+4)
Setting your product metrics and roadmap
Mark Chahwan, Co-founder & CEO - Sarwa
🕐 15 minutes
1:00PM (GMT+4)
Putting out your product for the first time
Yehia Badawy, Co-Founder - Rain
🕐 15 minutes
1:30PM (GMT+4)
Planning a major marketing launch
Brian Habibi, Chief Marketing Officer - Bayzat
🕐 15 minutes
2:00PM (GMT+4)
Launching in new markets
Hamdi Tabbaa, Co-founder & CEO - Abwaab
🕐 15 minutes
2:30PM (GMT+4)
Defining your users personas
Dany El Zein, Sr. Enterprise Account Director - Tech & Telco - LinkedIn
🕐 15 minutes
1:00PM (GMT+4)
Building your impact driven startups
Sonali Goila, Head of Venture Capital & Private Equity at Panthera Capital Investments
🕐 15 minutes
1:30PM (GMT+4)
Measuring what matters
Tammer Qaddumi, Partner at VentureSouq
🕐 15 minutes
1:00PM (GMT+4)
Setting up in Abu Dhabi
Peter Abou Hachem, Product & Business Development at Hub71
🕐 15 minutes
1:30PM (GMT+4)
Considerations when speaking to regulators
Gabrielle Inzirillo, Head of Market Development, Financial Technology, FSRA
🕐 15 minutes
1:00PM (GMT+4)
Applying to Microsoft Founder’s Hub
Noor Salama, Community & Program Manager
Sania Kaddoura, Cloud Solution Architect
Asad-Sheikh, Marketing Manager
🕐 15 minutes
1:30PM (GMT+4)
Applying to Microsoft’s GrowthX Accelerator
Roberto Croci, Managing Director
Laura Mansour, Program Manager
🕐 15 minutes
1:00PM (GMT+4)
Putting together your pitch workshop
Sarah Al Saleh, Partner at Outliers VC
🕐 15 minutes
1:30PM (GMT+4)
Startups wanting to work with big corporates workshops
Irina Albanese, Head of Innovation at DHL Middle East & Africa
🕐 15 minutes
-
Monday
29/08
-
Tuesday
30/08
-
Wednesday
31/08
-
Thursday
01/09
-
Monday
05/09
-
Tuesday
06/09
-
Wednesday
07/09
-
Thursday
08/09
-
Monday
12/09
-
Thursday
15/09
1:00PM (GMT+4)
Maintaining a lean mindset when growing
Dana Baki, Co-Founder & COO - MunchOn
🕐 45 minutes
1:00PM (GMT+4)
Prolonging cash runway to cope with the unforseen
Hasan Haider, Founder & Managing Partner - Plus Venture Capital
🕐 45 minutes
1:00PM (GMT+4)
Cloud 101 - Getting more of your startup and less of your head in the clouds
Sania Kaddoura, Partner Development Manager - Microsoft Gulf
🕐 45 minutes
1:00PM (GMT+4)
Elevating your recruitment strategy
Nazam Akram, Talent Practice Manager - AstroLabs
🕐 45 minutes
1:00PM (GMT+4)
Fostering Abu Dhabi's startup ecosystem
Michael Schroeck & Serene Shalan, Strategic Partnerships Lead - Microsoft for Startups & Head of Strategic Partnerships - ADIO
🕐 45 minutes
1:00PM (GMT+4)
Empowering startups through artificial intelligence
Nadine Hajj & Ayser Yousef, PhD, Artificial Intelligence Expert & Consultant, Azure Data & AI Solution Lead - FSI & Aviation - Microsoft Gulf
🕐 45 minutes
1:00PM (GMT+4)
Building a relationship beyond term sheets
Mahmoud Adi, Founding Partner - Shorooq Partners
🕐 45 minutes
1:00PM (GMT+4)
Microsoft for Startups Founders Hub 201 & Microsoft for Startups GrowthX 201
Michael Schroeck, Noga Tal & Cameron Collins, Strategic Partnerships Lead - Microsoft for Startups, Managing Director - Microsoft for Startups & CEO and Founder - Workfam
🕐 60 minutes
1:00PM (GMT+4)
The startup growth marketing playbook
Asad Sheikh & Nelio Leone, Marketing Manager - Microsoft for Startups & Founder - Urbanmonks
🕐 30 minutes
-
Monday
04/09
-
Tuesday
05/09
-
Wednesday
06/09
-
Thursday
07/09
-
Friday
08/09
-
Monday
11/09
-
Tuesday
12/09
-
Wednesday
13/09
-
Thursday
14/09
2:00PM (GMT+4)
Opening Remarks: COP28 and Sustainability in the UAE
Rona Shedid, Senior Specialist, Technology, Innovation and Entrepreneurship, COP28 Presidency
Sherif Tawfik, Chief Sustainability Commercial Officer - Central Eastern Europe, Middle East, and Africa, Microsoft
🕐 45 minutes
3:00PM (GMT+4)
Startups in Abu Dhabi: Setting Up and Success
Brittany McDonough, Head of Innovation and Ecosystem, Abu Dhabi Investment Office
🕐 30 minutes
12:00PM (GMT+4)
Startup Stories: Microsoft’s GrowthX Alumni Journeys
Jay Sadiq, CEO, FortyGuard
Lincoln Payne, International Sales Director and Consultancy, Splitch
Olga Habre, Microsoft
🕐 30 minutes
2:00PM (GMT+4)
AI Climate Futures: Using AI, Climate Data and Predictive Modeling
Jonathan Dotan, Founder, EQTY Lab
🕐 30 minutes
1:00PM (GMT+4)
How Sustainability Startups are Reshaping the Future of Banking Landscape
Shargiil Bashir, Chief Sustainability Officer and EVP, First Abu Dhabi Bank
🕐 30 minutes
2:00PM (GMT+4)
Skywards Sustainability: The Transformative Role of Startups in Aviation
Dr. Adam Durant, CEO, Satavia
🕐 30 minutes
12:30PM (GMT+4)
Essentials for Fundraising Across Economic Cycles
Kushal Shah, General Manager, Corporate Venture Capital, e&
🕐 45 minutes
2:00PM (GMT+4)
Strategies and Stories: How to Effectively Communicate about Sustainability
Gihan Hyde, Founder and CEO, CommUnique
Sherif Tawfik, Chief Sustainability Commercial Officer - Central Eastern Europe, Middle East, and Africa, Microsoft
🕐 30 minutes
1:00PM (GMT+4)
Catalyze Your Azure Deployment and Adoption: An Azure Marketplace Solution
Khaled Dassouki, CEO and Co-Founder, Ubility
Sania Kaddoura, Senior Partner Development Manager, Microsoft
🕐 45 minutes
1:00PM (GMT+4)
5 Reasons to Apply to GrowthX: COP28 Edition
Tony Verb, Founding Partner, Carbonless Asia
Maitha Alsuwaidi, Chief Operating Officer, Microsoft UAE
Sara Albarguthi, Partner GTM Manager and Startup Engagement Lead,Microsoft
🕐 30 minutes
2:00PM (GMT+4)
From Founders Hub to Digital Native: A Startup's Journey of Success
Wassim Merheby, CEO and Co-Founder, Verofax
Elham Parsayan, Marketing Manager at Microsoft UAE
🕐 30 minutes
2:00PM (GMT+4)
Real-time Weather Intelligence for the Future
Dan Slagen, CMO, Tomorrow.io
🕐 30 minutes
2:00PM (GMT+4)
Azure Open AI Lab
Andrew Mackay, Data, AI and Apps Leader for Customer Success, Microsoft
🕐 90 minutes
1:00PM (GMT+4)
Microsoft Climate Innovation Fund: Accelerating Climate Tech Solutions
James Lockyer, Director, Portfolio Management, Microsoft Climate Innovation Fund
🕐 30 minutes
12:00PM (GMT+4)
Startups and their ESG Agendas
Amal Larhlid, Partner, PwC ESG Leader for TLS, PWC
🕐 30 minutes
1:00PM (GMT+4)
The startup growth marketing playbook
Asad Sheikh & Nelio Leone, Marketing Manager - Microsoft for Startups & Founder - Urbanmonks
🕐 30 minutes
Start-up Stories
Inspiring Stories that reveal insights into the journeys and challenges of some of the most successful founders across the Middle East
GrowthX cohort 4
GrowthX Accelerator : COP28 Edition
Join our 8-week, equity-free accelerator program for sustainability startups! With the support of Microsoft and Abu Dhabi Investment Office, learn from global experts, connect with the right corporate and investment network, and access opportunities to scale your solution to the next level.
Program Components
- Four themes based on COP28 thematic days:
- Finance, Trade, Gender Equality and Accountability
- Energy, Industry, and Just Transition
- Nature, Land Use, and Oceans
- Food, Agriculture and Water
- Virtual capacity building workshops and training covering Business, Abu Dhabi, Sustainability and Tech
- Unique curated mentor panel dedicated specifically to each startup
- 1:1 Technical support and guidance from Microsoft specialists
- In-person Demo Day and opportunities at COP28 in the UAE
- Access to investors and corporate partners
- Up to $150,000 in credits and benefits on Founders Hub
Startup Criteria:
- Tech startups
- Sustainability solutions
- Revenue Generating Scale-Ups or Growth Stage Innovators
Timeline
Application Deadline
September 17
Program Duration
October 2 – November 24
Demo Day
First week of COP28 in December